NFDA: You’re Invited…

Secrets of Attracting Families & Increasing Revenue

I want to extend a personal invite to those of you attending NFDA’s International Convention & Expo in Chicago Oct. 23-26 to join me as I uncover the secrets to attracting families of today and increasing revenue, with a strategic Internet presence.

My presentation, The Client Family Attraction Formula, takes place at 7:30 a.m. Wednesday, October 26 in Room E255 of the McCormick Place Lakeside Center.

Now, to all you late-risers out there…I know 7:30 in the morning sounds early, but trust me when I say you’re not going to want to miss this!

There’s no question that the rise in technology has changed the way your client families operate on a daily basis, but the question is…what have you done to alter your funeral firm’s marketing in response to that change?

Unfortunately, for most of you…the answer is probably “not much”.

But don’t worry, I’ve figured out the perfect formula for attracting client families of today, and I’m going to share it with you!

At NFDA that is…

However, I will give you a preview of what I’m going to be talking about.

Thanks to the Internet, the traditional decision-making patterns of your client families have changed. The wealth of information available at their fingertips is changing the way they research and, therefore, make funeral service selections.

Today, your families compare several competing funeral firms online, educating themselves about the available options so they can make a well-informed decision. Statistics show that 81% of people now research online before they ever shop — typically for an hour or more.

So if you’re not using your website to reach your families…how do you expect to attract your client families of today?

Please join me for my presentation: The Client Family Attraction Formula, where you will not only learn how to use your website to attract families, but you’ll also learn how to use your website to generate more revenue.

I look forward to seeing you there. Word is that it will be a full house, so make sure to arrive early to reserve your seat – space is extremely limited!

Joe Joachim


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