3 Epic Marketing Tips Your Funeral Home Can Learn From Black Friday

I know what you must be thinking. 

“Oh no, a blog about funeral marketing that’s compared to Black Friday. Seriously, what kind of decency does this writer have!?”

Before you sink too deep into the quicksand of judgement, hear me out.

Black Friday IS a manipulative mechanism used to create a false sense of urgency and make people spend way more than they’re willing to out of scarcity. 

This is very true.

However, Black Friday also created a sort of movement that has become a part of our culture. I mean, everyone knows about Black Friday. 

And almost everyone takes part in it somehow… even if you judge it.

So I’m curious to explore with you the ways in which we can extract some gold out of Black Friday.

And… how this gold can be applied to your funeral business in the most tasteful way possible:


1. Get your client families excited 

People love saving money on Black Friday. But you know what they love even more than saving money? Experiencing great service. According to a study done by leading experts at Hubspot,“67% of customers would pay more to get a better customer service experience”. Unfortunately, though, we hear all too much about less-than-stellar experiences people have at funeral homes. These experiences are what make headlines in the media.

In that case, giving someone the gift of an incredibly healing experience when they are in a time of need is one of the best gifts you can offer. That experience will stick with them potentially for the rest of their lives. A community of happy, excited client families is the best business asset your funeral home could ever have. That is what we’ll dive into next, so keep reading.



2. Then, invest in customer advocacy

Customer advocacy is something Black Friday does really well. You know how much folks love to brag about the deals they got on Black Friday? Just like Black Friday deals, your happy client families will be happy to share about the incredible healing experience you gave them at your funeral home. 

This will happen naturally and organically when you offer great customer service.. However, there are ways to make it easier for your client families to become advocates.

Here are some tips to support customer advocacy at your funeral home:

  • Create a strong social media presence so it’s easy to tag you in the experiences customers have with you
  • Post shareable content on your social media pages so your happy client families can share your wisdom with those who need it
  • Get on the review platforms such as Yelp and Google
  • Then, ask happy customers to write a review on your website or on review platforms you’re on


For more information on customer service and advocacy, give this blog a read.


3.Get real about your online user experience

A Black Friday deal couldn’t be successful without a great user experience. So first off, let’s define “user experience” for those unfamiliar with the term.

According to Wikipedia, User Experience (UX) is: how a user interacts with and experiences a product, system or service.

We don’t often consider the experience our client families have before they walk in our doors. But in the era of COVID, most of our client families’ experiences are, indeed, virtual. That means creating a beautiful online user experience for your client families is key. This includes making sure your funeral home website is in tip top shape.

Some things to consider when it comes to creating a great user experience:

  • Are your products and services easy to find and learn more about?
  • Is your pricing available on your website, so users can browse and compare without reaching out to you (an extra step they are often not willing to take)?
  • Is your funeral home website up-to-date and up to speed? Keep all content fresh and check your site’s speed on Google’s PageSpeed Insights.
  • Is your website attractive? Does it represent your funeral home or business in a way that’s inspiring? Design is a huge aspect of user experience. 


For some deeper insights on user experience, consider checking out this article, or even start by taking this quiz to find out how the user experience of your funeral home website adds up. 


Over to you

That wasn’t so bad, was it? Black Friday can be a bit intense, but there’s some wisdom nuggets from how it operates.Now that we’ve learned about some elements of Black Friday that can help support your funeral business now and in the future, it’s up to you. What will you take from this blog? What can be integrated into your funeral business today? It’s always good to take a first step when you’re inspired. 

What steps will you take to increase your customer advocacy, level of stokedness, and user experience? Tell us in the comments below!

PS. Want to make sure your funeral home website supports your customer experience at your funeral home? Check out our f1 connect all-in-one website platform and let’s chat about how it can work for your business. Click here to learn more and reach out to one of our Funeral Success Specialists, or give us a call at (800) 798-2575.

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