Announcement: funeralOne and Aurora Have Joined Forces!


Aurora Casket Company, the largest privately owned funeral service provider, has partnered with funeralOne, the profession’s technology innovator, offering personalization, web design and aftercare services to funeral professionals.

Through this partnership, Aurora customers can transform their online marketing efforts with the first website designed to educate families about the true value of funeral service. Funeral homes can also incorporate The Sympathy Store™, a turnkey e-commerce solution allowing them to offer flowers and other sympathy gifts directly on their website. Funeral firms earn up to 25% commission on every product sold.

“Aurora is focused on delivering solutions that help our funeral home customers create healing moments for their families and funeral guests,” said Marty Strohofer, vice president of marketing and product development at Aurora. “The innovative team at funeralOne is focused on enhancing the online guest experience and improving the way funeral homes engage with families.”

“funeralOne and Aurora share a common mission – to help funeral professionals educate families and create healing moments,” said Joe Joachim, CEO & founder of funeralOne. “Aurora has a rich and respected history. We are very excited to be working together to offer solutions that help funeral professionals grow their business and connect with families in new ways.”

About Aurora

Aurora Casket is the largest privately-owned funeral service supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, memorial and technology products to funeral home clients. For more information, visit

About funeralOne

funeralOne is a team of passionate problem solvers fueled by the same goal: to create a more meaningful way to celebrate life. Based in Detroit, funeralOne offers website design, aftercare, funeral eCommerce, and personalization software solutions to more than 6,000 funeral professionals throughout North America. To learn more, visit

Joe Joachim


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