ICCFA 2013: Marketing, Funeral Service and The Chicken Taco

chicken taco

We’re at ICFFA 2013 and Phil Sprick, VP of Marketing at Stewart Enterprises is speaking about the importance of proper management at funeral homes.

Phil’s presentation gave us a ton of insight and facts, so here’s 10 quick facts we learned during it:

1. For every positive comment you make to your funeral home employees, you subconsciously make 40 NEGATIVE comments.

2. It’s better to try and get your funeral home employees to adapt 3-5 great behaviors instead of expecting them to adapt dozens at a time – this will ultimately lead to failure.

3. While most funeral home managers think they create a motivating work environment, only 15% actually do.

4. Most organizations invest 80% of their time, attention and budget on “antecedents” that get new behaviors started – even though the “consequences” of a behavior almost entirely determine whether or not people will continue their behavior.

5. The Return on Investment (ROI) of building behavioral leadership at your funeral home is typically 5 to 30 times within 12-24 months.

6. By providing direction, competence, opportunity and motivation to your funeral home employees, you’ll see their work performance increase between 20-200%.
7. Direction, competence, opportunity and motivation (DCOM) is considered a Problem-Solving model, and an increasing amount of funeral homes are adapting it.

8. Without the DCOM model, your funeral home employees will experience chaos, frustration, lethargy, and worst of all… your funeral home could go bankrupt!

9. To properly adapt the DCOM model, show your funeral home employees what to do, how to do it, why it’s important to do it right…. and give them the tools and motivation they need to get it done!


How did you like Phil’s presentation? How has your funeral home been able to properly manage its employees? Share your thoughts in the comments below!

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  1. GOD

    Informative post.