NFDA 2012 Summary Interview with Doug Gober

So you attended NFDA last week, and you’ve got a ton of great ideas to bring back to your funeral home staff.

Or, if you’re a vendor, you’ve talked to a lot of potential customers who are interested in your product or service.

You’re excited, passionate and ready to follow up with everything you learned and every valuable customer you met!

But… now what?

Doug Gober, Exective Marketing Director at Live Oak Bank, talks with me and gives both attendees and vendors advice on how to make the most of what you’ve learned at NFDA!



In this video, Doug explains:

– How to actually implement the ideas/products/services you learn about at NFDA

– The importance of following up with leads after the show

– The most valuable lessons he learned at NFDA

What was the most valuable thing you learned at NFDA? Have you begun to implement anything you learned at your funeral home? Share with us!

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  1. ryanthogmartin

    Great information Doug! I love how you put focus on getting the staff to “buy in”. It’s a team game no matter who suggests the idea.