A Look Back On NFDA 2013 [With Pictures]


The 2013 National Funeral Director’s Association (NFDA) International Convention & Expo just wrapped up, and boy was it successful!

With thousands of registered attendees and nearly four days jam-packed with  education, entertainment and collaboration, it’s pretty hard not to leave inspired.

If you couldn’t make it to the NFDA Convention this year, fear no more! We’re going to take you through our  journey at NFDA so you’ll feel like you were right there with us.

Ready? Put your cowboy boots on and let’s go y’all!

The official funeralOne photo tour of NFDA

Weeks before NFDA, our marketing team got so excited about NFDA that we decided to design a brand new booth for it. It took lots of planning and setting up – from putting together 3d renderings and new branding graphics, to finding LED lighting and custom carpentry, our team worked around the clock. It’s safe to say we did about 3 months of work in only ONE week to create our masterpiece



… but it turned out way better than we could ever imagine! We were so happy to hear all of the buzz  and excitement about our new booth from people all over the world. Turns out hard work does pay off!





Once our brand new booth was finished, it was time to show it off to the thousands of amazing funeral professionals and students (and even newscasters) who attended NFDA this year…





Our FAVORITE part about NFDA is talking with current clients, potential clients and people who are just passionate about funeral service (can’t you tell by the passion in Skip’s face?!)




One of the most exciting things to happen at NFDA this year was when we were awarded the NFDA 2013 Innovation Award for our f1Connect Mobile Websites.




A BIG thank you goes out to our amazing team who helped us create these revolutionary mobile websites, as well as everyone who supported and voted for us!




Speaking of excitement, did you happen to see our infamous Sympathy Store flower girls walking around during NFDA? They were adorable!




Everyone seemed to love them so much, we decided to have a photo shoot with some of their biggest fans!



After all was said and done on Monday, we were pretty exhausted. What perfect cure to exhaustion than than eating our hearts out at the infamous Brazilian steakhouse restaurant, Fogo De Chao?!




Okay, enough with the delicious food, it’s time to get back to work! Our blog manager’s first stop was Lacy Robinson’s NFDA workshop, “The Art of Cremation Phone Inquiries: 3 Steps to Better Client Decision. This was a workshop you shouldn’t miss out on, which is why we wrote a summary blog on it! Check it out here.



We also stopped by the “Inspiring Consumers to Have the Talk of a Lifetime: A New Grassroots Public Education Campaign” workshop with James Forr and Rob Rosenberg. The workshop covered FAMIC’s latest grassroots education campaign called “Have The Talk Of a Lifetime”. It was a TON of fun!  




At the end of the day on Tuesday, we were exhausted! So, we kicked back and relaxed with the future CEO (watch out Joey!) of funeralOne… our product manager’s son, baby Lucas. Isn’t he the cutest!?  




Then came Wednesday…. the LAST day of NFDA (boy does time fly when you’re having fun).  We wanted to leave feeling motivated, so what better way to do that then attend NFDA’s Keynote Presentation with Brian Dodge called “Building a Better You. We laughed, we cried, and we even asked “Whyyyyyy?” (sort of an inside joke if you were there). In the end, we learned 15 ways to “Build a Better You” (check them out here)!  




  After we were done being completely transformed and inspired by NFDA’s amazing Keynote Presentation, our CEO, Joe Joachim, sat down with Ryan Thogmartin of Disrupt Media. We chatted about social media and the future of the funeral profession, and it’s certainly an interview you DO NOT want to miss. Watch it below:  


When NFDA was all said and done, we came together to celebrate its success the only way we know how to… by being completely goofy together.



Thanks for helping us make NFDA a success!

We just want to take this opportunity to thank NFDA for putting on such an awesome convention. Also, a HUGE thanks to our wonderful clients, as well as everyone who stopped by the booth and showed your support for funeralOne. Without you, we wouldn’t be where we are today!

We hope you all enjoyed NFDA 2013 as much as we did. Here’s to your success!

PS. We gave NFDA attendees exclusive access to one of the most groundbreaking Life Tributes releases to date. If you missed out, don’t worry – we’ll be releasing it to the public in the coming weeks! Can’t take the suspense? Give us a call at  800-798-2575, ext. 5!


Leave a Reply

Note: You can use basic XHTML in your comments.