The 16 Kinds Of Funeral Directors (Which One Are You?)

Not all funeral directors are created equal. Some are traditional, some are blazing the trail, and others are downright gothic. And in case you have been lumped into one massive stereotype that most funeral professionals get lumped into (think 6 feet under), this one is for you. Which type of funeral director are you? Let’s […]

Re-imagining the Cemetery To Remain Relevant In A New Era

Gone are the days when the local cemetery was a mainstay in the community.  Times really have changed, and people today are far less likely to use a cemetery as their final resting place.  In fact, there’s a prevalent fear among funeral professionals that cemeteries will someday become… (don’t shoot the messenger here) Obsolete. But, […]

6 (More) Affirmations For The Modern Griever… And How To Use Them

A couple of years ago, we made a blog called “6 Affirmations For the Modern Griever (And How To Use Them)” that went viral.  And helped a lot of folks who felt overwhelmed with old schools of thought around grief. A couple of years later, we’re back with some more grief affirmations and we hope […]

How These Death Industry Pros Are Rocking Instagram (And How You Can Too)

What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate.  With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]

The 5 Key Metrics To Measure The Success Of Your Funeral Home Website

Have you ever sat and wondered if your funeral home website is actually doing it’s job? But… the idea of website metrics makes you cringe or want to run away? If data isn’t really your thing, but you’re genuinely interested in how your funeral home website is performing, you’ve come to the right place. Below, […]

Holding Space For Death & Funerals: A Guide

Maybe you’ve heard the term “Holding Space” before.  Or, maybe that is a completely new term to add to your vocabulary.  In case you need a brush up, to hold space, according to Psychology Today: Holding space means to be with someone without judgment. To donate your ears and heart without wanting anything back. To […]

5 Principles For Exceptional Customer Experiences At Your Funeral Home

Customer service is the foundation of any business. And funeral homes are no exception. The question, especially during a pandemic is: how can your funeral home’s team provide customer service in a rapidly evolving industry? The best person to ask about customer experience is the Customer Service King himself, Micah Solomon. Below, he offers up […]

How The Death Industry Is Transforming Right Now

As we begin to dry off our wings from the storm that was COVID, the air of change breathes new life into an industry full of death. The changes may not have come easily, but they’re here. And, they’re not going anywhere. At least we hope not. Below, we’ll cover some of the major shifts […]

These Are The 7 Non-Negotiables Of A Funeral Home Website (According To Families)

It’s one thing to simply have a funeral home website. But it’s another thing to have a successful funeral home website that serves your client families and supports your business.  And sadly, but truly, not many funeral home websites do that to this day. If you’re scratching your head and wondering what your families are […]

14 Facts About Funerals We Bet Your Families Still Don’t Know

Although we’ve been conducting funerals for all of human history, the truth behind our modern practices is very much hidden in plain sight. For that reason, there are many misconceptions surrounding the funeral profession. This has led to many controversies over the industry as a whole. In reality, funerals are actually a pretty simple process, […]