The other day, I was doing some of my routine funeral industry research, and I was reminded of a statistic that absolutely blows my mind: “Most people would prefer to pre-plan a funeral, but only 33% do because they can’t find the information they need”. I don’t know about you, but to me, that’s a […]
Do you feel the call to be a leader in the death care industry, or within your business? Are you already a leader in this field of work? Believe it or not, the death care profession is full of leaders, and we are all being asked to step more and more into this leadership role […]
Whether you’ve already admitted it or not, the funeral industry is in need of a re-birth. It’s an inevitable and necessary step for us to remain relevant to client families. Actually, it’s a necessary step for funeral homes to remain in business altogether. So how do we spark this rebirth? Well, the first step is […]
I’ve never really imagined myself to be the type to give someone a “Sympathy Gift”. And it wasn’t until I found myself facing the death of a family member, where I got to witness the true gift of Sympathy. My uncle was never really one you’d expect to be the sensitive and romantic type.. He […]
They want $100K and a 10-hour work week. They need to jump up the ladder, not climb it. And heaven forbid you don’t let them work from home 7 days a week. Who are we talking about? Millennials. A panel of experts discussing the topic of millennials in the funeral industry at the National Funeral […]
The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]
2019 was a big year for the funeral profession. And 2020? Well, so far, we think it might even be bigger! The future of funerals is well on its way, and 2019 helped us prepare for that. And the smartest people of our time always tell us that we can learn future lessons by remembering […]
We all like to think that we provide high quality, unique services for our families. But is that what someone will really experience when they walk in your door? Georganne Bender and Rich Kizer are cultural anthropologists that specialize in consumer interests. One of the many aspects of their business has been blind shopping at […]
Social media is a vital and sometimes infuriating part of being a business owner in this day and age. It’s easy to get stuck and stop putting in the effort of making engaging social media posts. The truth is that social media makes all the difference when it comes to attracting client families and keeping […]
No one needs to tell you how people can be deeply affected by the death of a loved one. Some families find it harder to navigate the process of creating a ceremony that captures the essence of the deceased’s life than others. And sometimes raw emotions can become unmanageable. We sat down with Jason Troyer, […]
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