Capsula Mundi - a biodegradable urn that allows a loved ones cremains to become a tree.

4 Green Funeral Trends To Tap Into At Your Funeral Home

Green funerals.  A topic gaining HUGE momentum amongst client families.  It seems like everyone is talking about mushroom burial suits and turning themselves into a tree when they die, these days. As much as the buzz means some true and real change is needed in the funeral profession, there are also challenges to doing things […]

Creative Ways To Showcase Your Funeral Home’s Services

7 Creative Ways To Showcase Your Funeral Home’s Services

  Let’s be honest, there’s nothing fun about arranging a funeral service. Many families have never been responsible for planning a funeral and have no idea what steps they need to take. As we’ve discussed before, families usually start with a Google search for a funeral home in their area (97% of consumers do). They’ll […]

Mindfulness Practices For Funeral Professionals

7 Mindfulness Practices For Your Funeral Business

Mindfulness is a hot topic just about everywhere you look these days. We’ve all fell victim to letting stress take control of our day…and mindfulness is a great tool to incorporate into your workplace, your funeral business and even your services, arrangement process and communication with your families. Before we go over the ways to […]

17 Fresh Funeral Marketing Tips to Stop Selling and Start Serving

Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]

How to Stay Relevant In The Funeral Business In 2023

2023 is officially here. And with it, are lots of changes and transitions. Many of us have noticed HUGE shifts in the funeral profession over the last few years, especially since the pandemic. And this year will be no exception.  There are a few big trends emerging in 2023 that are hard to ignore, so […]

4 Tips For Serving Your Families Better This Holiday Season

The holiday season is here. That means it’s a busy time for most of us, but especially for funeral professionals One of the greatest things to do during this season is to focus on what’s most important: SERVICE. So, we decided to focus on just that in this blog. We find that the more you […]

6 Practices & Prompts To Help You Have A “Good Death”

Is it truly possible to have a good death? If you’re reading this, there is a chance you might be triggered or offended by this idea. In fact, we’ve had folks get offended by us referring to anything around death as “beautiful”. And if you’re in the midst of a grief storm, I can totally […]

6 Essentials Of An Uber Successful Funeral Home

  In our profession and many others, when we think of tips to be successful, we might often jump to the more numerical, left brain aspect of our business.  We might feel compelled to learn new statistics to track, new platforms or tools, etc. to reach this idea of success. But what about good old […]

We Interviewed The CEO Who’s Making It Possible To Become Trees When We Die

“The one who plants trees,knowing that she will never sit in their shade, has at least started to understand the meaning of life.”   A few weeks ago, I had the honor and privilege to interview Matthew Kochmann, the Founder and CEO of Transcend, a Death Start-Up on a mission to make becoming a tree […]

The REAL Value of Funerals (That Are Scientifically Proven)

Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]