“The one who plants trees,knowing that she will never sit in their shade, has at least started to understand the meaning of life.” A few weeks ago, I had the honor and privilege to interview Matthew Kochmann, the Founder and CEO of Transcend, a Death Start-Up on a mission to make becoming a tree […]
Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]
You might have seen this article title and thought to yourself “Gratitude in Grief!!?! Yea right, maybe in your own dream world you can feel thankful while grieving”. We hear you. It sure sounds like an oxymoron to feel gratitude while grieving. However, neuroscientists and therapists agree that gratitude is one of the greatest practices […]
The holiday season is fast approaching, funeral pro. You might be wondering how you can work with the holiday season on your social media channels. If you are, you came to the perfect place. Today we’re going to share with you seven different ways to engage with your community on social media during the holidays. […]
When it comes to the topics of funerals and death, there is a bit of a lack of education around what the heck to do when it comes to these topics. Therefore, there are many rookie mistakes to be made, whether you’re a grieving family or a new funeral professional. We thought we’d make light […]
In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
The funeral profession is probably the toughest profession to market. There are a lot of sensitivities to consider, as well as decades of terrible, tasteless funeral marketing to try and undo (like the ad below). So, it’s important to take a step back and listen to the experts before we re-create more bad funeral marketing […]
Halloween season is here! Y’all know that Halloween is the best holiday to celebrate at your funeral home, right?! It’s true. Halloween is about the only time we can use death puns and make fun with death a little bit, without seeming creepy, off, or weird. So why not have fun with Halloween at your […]
Let’s face it: death is unavoidable. So why keep it in the back of your mind as a “I’ll figure that out later” when you could feel ready and prepared for it (and help your family feel prepared, too)? Well, for starters, many of us are terrified of death because it’s been categorized as a […]
Funeral mementos are to funerals, what wedding favors are to weddings. Everyone likes to keep a little something in memory of the celebrations we come together to share, whether it’s to celebrate a life lost or two lives coming together. Plus, it turns out that keepsakes help us on our grief journey in feeling connected […]
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