Let me start by saying this: I’m not a funeral director. Yet, after working in the funeral profession for the last 15+ years, I’ve made a lot of friends with funeral directors, funeral home owners, cemetery owners, grief counselors… you name it. And as someone who is very familiar with the emotional weight it takes […]
Did you know that community outreach could be the most important component of your funeral home’s marketing plan? It’s true. According to the 2018 National Funeral Directors Association (NFDA) Consumer Awareness and Preferences Survey, when planning a funeral, only 8.3% of consumers call more than one funeral home! Further, 23.2% called one funeral home and […]
What is the most common objection that you hear when advising families during a planning session? Maybe you have heard some of these: “The church is going* to handle everything.” “I’m not going to have a funeral because I don’t want my kids to be sad.” “Just cremate me.” “My dad did not want a […]
In all of my time working with funeral homes over the last 15 years, I’ve known one thing to be true: Making your families feel heard and supported is the magic that creates a successful funeral business. Beyond pricing, services, facilities, it all comes down to customer experience. And if you don’t believe me, my […]
If you scroll through any major media website today, you won’t be hard pressed to find the words “death” and “positive” together. Put those words together, and you have yourself a death positive movement. This movement is sweeping its way through the funeral profession. And unlike other movements that have begun here, this movement is […]
I remember growing up and going to funerals of distant family members… and, I rarely enjoyed them. They always managed to look, sound and feel the same to me. And when it came my time to be a part of a close family member’s funeral, I tried to throw in something that was NOT a […]
Ahh, Millennials. They might feel far away from your client family base, but in reality, they’re arriving into this space, and they’ll be around a while. With so much technological experience and ambition in them, they’re likely to be some key players in the funeral profession very quickly here. And in case you haven’t noticed, […]
In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]
Last August, we gathered some insights from some of the funeral profession’s brightest minds to predict the future of funerals (you can read the post here). And even though it’s only been a mere 9 months since we made this post, the future of funerals has become even more clear. It seems that many people […]
We all know that the way our culture celebrates end-of-life has moved away from traditional. With that, more and more, individuals are falling into the “we don’t want anything” category and not seeking funerals at all. What’s up with the divide? What we’ve found, is that those that do opt for funerals today want life-focused […]
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