We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]
Is it finally cool to be a funeral director? In this day and age, my honest opinion, is YES. Yes it is. Why, you might ask, would a person who works in an embalming room and wears a black suit everyday be considered cool? For starters, because funeral directors aren’t in the embalming room nearly […]
For the last century (or more), there has been a cloud of dogma hovering over the funeral home. No one bothered to challenge it until recently. And even then, the feedback has been mixed. In the funeral profession, it’s all about “the way things have always been done”. But what if you stepped outside of […]
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