Changing the Cremation Paradigm: Getting Cemeteries Back in the Game

If there’s one trend that has surpassed all others in the death care industry, it’s cremation. This should come as to no shock to you, as a reported 48.5% of families are choosing cremation these days. But what are families doing with their cremated remains? According to Chris Keller, Vice President of Albuquerque-based French Funerals-Cremations […]

What Cremation Families Really Want (And How to Offer It)

Why is it that families choose cremation more often than they choose traditional funeral services? This – it’s the question of the decade, isn’t it? At ICCFA 2018, Doug Gober, president and owner of Gober Strategic Capital, believes he might have a hunch on why. According to Doug, this choice points to a larger dilemma […]

The REAL Value of Funerals That We Fail To Communicate

Humans have an inherent desire to celebrate a life lived and share their loved one’s story with one another. Yet, the “no service” mentality is taking hold in funeral planning. By abandoning the ritual and tradition of family and friends gathering to share memories and help each other grieve, they are ignoring the real value […]

The Funeral Profession’s Top 5 Biggest Challenges

This year at NFDA, we challenged everyone to be the change — starting with what THEY thought was their biggest challenge in funerals. Attendees were asked to drop their ball into the tube that represented their biggest challenge, and these were the results… Now that we’ve identified our biggest pain points, it’s time to stop […]

Why Funeral Professionals Need To Stop Hating On Cremation

Despite its ever-growing popularity, cremation still hasn’t exactly found favor within the community of funeral professionals. It’s kind of like the new kid on the block… the one from a place we don’t recognize, who we haven’t quite figured out just yet. At least, that’s how the subject of cremation is often regarded by funeral […]

Live from ICCFA: How Cremation Can Actually Bring You Success

This week, the funeralOne team is in New Orleans for ICCFA 2016! Throughout the 4 days of this exciting funeral conference, some of the most innovative people in our profession gathered together to share their views on the future of funerals. (Including our own CEO, Joe Joachim – stay tuned for our recap of his […]

Survey: Families Share Why They Choose Cremation Over Traditional Funerals

Cremation has always been the ugly duckling of the funeral profession… at least to funeral professionals. Sure, we offer the option to our families, and we happily walk them through any and all questions they may have about the process. But, at the same time, many of us still secretly curse under our breath every […]

How To Market Cremation In A Way That Will Change Your Business

Here in the funeral profession, we have a lot of, uh… passionate feelings about cremation. Many families come into a funeral home totally uneducated about what a funeral service can provide them and clueless about what options they have. So, they choose the cheapest option they’re presented with – direct cremation. Viewing service before the […]

Walker Posey Shares The REAL Reason Families Choose Direct Cremation

At this moment, I am sitting on a plane coming home from the Asia Funeral and Cemetery Expo in China. It was a fantastic experience, getting to see first-hand the cultures and customs of those on the other side of the world. I went to speak at the conference, but I must say that I […]

Guest Blog: Our Failure To Communicate About Cremation

A couple of years ago, my grandmother’s sister – my great aunt – died. Per her wishes she was cremated. A short memorial service – with the urn present – for family and close friends was held at the cemetery. Prayers were said and those who were there to say goodbye were invited to share […]