I don’t know about you, but I’m constantly on the lookout for a magical, mind-blowing tool that will let me do all of the things on my wish list in one simple swoop. Answering emails, writing blog posts, updating social media… It’s not like I’m looking for the easy way out. I just have so […]
There’s a lot of talk about change and adaption here in the funeral profession. And by now, we’re sure that you’ve seen it for yourself… the families that walk into your funeral homes are changing every day, and growing to meet their changing needs is no longer something to consider ﹘ it’s a requirement. If […]
The funeral profession is a competitive business. You’re constantly competing with other local funeral homes for your families’ business, you’re competing with the market to bring your families value in an affordable way, and you’re competing with the ever-changing wants and needs of today’s families, which can can ultimately decide the future of the funeral […]
We may still be a few months out from Halloween, but that’s not stopping a terrifying, haunting figure from floating around the funeral profession. No, we’re not talking about spirits, ghosts, or any of the other frightening beings that families think wander around the halls of your funeral home. We’re talking about something much scarier. […]
Funeral professionals have relied on the same tried-and-true methods for years—bringing families into your funeral home through word-of-mouth recommendations or counting on the basic name recognition that comes with having a small, local business. And because these ways of attracting families have always worked fine in the past, you may have never really had a […]
I have a lot of respect for funeral professionals. After heading up funeralOne’s The Sympathy Store for six years, I still have not found the perfect formula of what to say when it comes to personal loss. Do you offer words of sympathy? Do you try to relate to the person’s grief? Sometimes it’s just […]
Funeral professionals often have a pretty special relationship with their local communities. If you’re like many other privately owned funeral homes, you’ve likely been in the area for many generations. You live alongside the people that come in and out of your funeral home, you know a lot of the families you work with personally, […]
A great American novel once said “you’ll never really understand a person until you consider his point of view… until you climb into his skin and walk around in it.” And this couldn’t be anymore true for marketing your funeral home, too. If you take a walk in a Baby Boomer’s shoes, there’s a lot […]
We’ve said it time and time again ﹘ the world of funerals is changing. You’ve probably seen it yourself… every day, less traditional families are coming into your funeral home looking for something different and more personal. The traditional pitch that you’ve always given? A new, younger audience has already read it on every other […]
As a business-minded funeral professional, you know what types of features your funeral home website needs to help you grow your business. But do you know what information and tools your families crave the most? Finding out the specifics of what your families are looking for from your funeral home website requires a lot of […]
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