Now that the holidays have come to an end and 2024 is officially upon us… it’s time to start thinking about this exciting new year. What do you feel inspired to achieve in 2024? What impact do you want to make with your funeral business? How will you improve your personal life? What about your […]
One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]
Every January, people make New Year’s Resolutions to better their lives, their business and even themselves. But making the resolutions is the easy part. It’s actually creating an actionable plan of how you are going to achieve them that’s difficult — especially if it involves learning something new that you have never done before. Luckily, […]
As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better? In that spirit, funeral […]
Funeral professionals have a 365-day-a-year job. Taking a vacation is tough. And finding time to focus on productivity? That seems like a pipe dream. Thankfully, you’re not on your own. There are a number of tools out there that will not only help you keep your New Year’s resolutions to get better organized and uncover […]
It’s tempting to dedicate the last few weeks of December to New Year’s Resolutions and lining up your goals for the New Year ahead. But there’s one essential step that you can’t skip out on between wrapping up 2017 and kicking off 2018 with a bang… Before you start creating your January productivity checklists and […]
It never feels like you’re in the “golden age” when you’re in it. At the time, the famous Orson Welles radio shows of the 30s were just the usual nightly programs, and the Space Invaders release of 1978… just another video game. It’s not until you look back on these moments and the impact they […]
This year at NFDA, we challenged everyone to be the change — starting with what THEY thought was their biggest challenge in funerals. Attendees were asked to drop their ball into the tube that represented their biggest challenge, and these were the results… Now that we’ve identified our biggest pain points, it’s time to stop […]
If you’re anything like most other funeral professionals, by 9am you probably already have a to-do list that’s a mile long, a dozen calls to make, and a couple hours of sleep you’d like to catch up on. Your never-ending cycle of “must-dos” can overshadow how much time you get to spend giving your business […]
Most people have it all wrong when it comes to what they think of funeral directors. Trust me, after 16 years in the funeral profession, we’ve pretty much heard it all… from the mundane (funeral directors are dark, gloomy, creepy) to the outrageous (they’re vampires that sleep in coffins and only come out at night). […]
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