Humans have an inherent desire to celebrate a life lived and share their loved one’s story with one another. Yet, the “no service” mentality is taking hold in funeral planning. By abandoning the ritual and tradition of family and friends gathering to share memories and help each other grieve, they are ignoring the real value […]
This year at NFDA, we challenged everyone to be the change — starting with what THEY thought was their biggest challenge in funerals. Attendees were asked to drop their ball into the tube that represented their biggest challenge, and these were the results… Now that we’ve identified our biggest pain points, it’s time to stop […]
Most funeral professionals vastly underestimate the power of their funeral home’s website. Sure, your website is a convenient tool to share things like contact information, office hours and a quick overview of what you do. But more than that, your website has the power to attract families who have never heard of your funeral home, […]
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