The funeral service profession is a long-standing one, replete with tradition and cultural customs—but that doesn’t mean every service your funeral home offers to the families in your community has to be the same. In fact, people are saying more and more that they hope their own funeral services and those honoring their loved ones […]
The funeral profession is a lot like other businesses when it comes to customer service… you want to focus on helping families get the experience they want out of your services, and you ultimately want to make their lives easier. But, unlike other customer-focused professions, funeral directors have an opportunity much bigger than the potential […]
When you are a part of a profession that is heavily rooted in tradition, it’s hard to step away from the classic way that you’ve always done things. Funeral professionals know this, perhaps better than anyone. We try to help families find comfort and healing through a service filled with meaningful traditions… a spiritual hymn […]
As a business-minded funeral professional, you know what types of features your funeral home website needs to help you grow your business. But do you know what information and tools your families crave the most? Finding out the specifics of what your families are looking for from your funeral home website requires a lot of […]
In the funeral business, there are lots of words which, if not used correctly, could cause a somewhat frightening (or very funny) misunderstanding at your funeral home. In fact, you could probably have a conversation that an average person might find to be normal, but actually means something entirely different. For example, you could say […]
View image | gettyimages.com The internet has changed the way that businesses do everything. A traditional storefront with your name on the sign used to be the only thing you needed to draw families in to your funeral home and build a good reputation in your community. But now you’re now expected to have social […]
We all know that, when it comes to baby boomers and funeral arrangements that your families will remember, personalization is key. They don’t want the same old service and burial that their grandparents had. Instead, they want something that helps showcase the best moments of their life in a memorable and personalized way. However, once […]
Planning your own funeral is easier said than done. Heck, even thinking about it is hard to force yourself to do. But after conquering my fear of death throughout the last three years as a blogger in the funeral service industry, I decided it was time to put some thought into my own funeral. After […]
Busy season. Many people may be surprised to find that the funeral business has a busy season. Many people may also be surprised to know that our busy season tends to fall right around the holidays. For my community, it seems that the death notices start to get a little thicker right around Thanksgiving, and […]
Mother’s Day prompts us to think about the women in our lives who are constantly taking care of others and balancing work, family and life in general. As you think about how you are going to honor the special women in your life on Mother’s Day, take a moment to consider the women who play […]
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