Do me a favor Google the term “funeral frauds.” More than likely, your search results page will be full of negative titles like: Unfortunately, there are plenty of funeral home frauds that give funeral service a bad name. And it’s really not fair for the rest of us – who put our families even […]
I hate directing funerals that make me feel empty inside. I hate listening to chaplains that haven’t taken the time to talk to the family and learn about the deceased in order to make the service special. I hate “traditional” services that are all about the rites and rituals, and do little to provide […]
Over the past 10 years, I’ve been fortunate enough to meet a lot of remarkably successful funeral directors and funeral home owners and how they’ve achieved success. While there’s no magic formula to success, but if you focus on committing to one (or better yet, all) of these easy, actionable statements, I can promise […]
Are you in danger of becoming irrelevant? Sometimes it’s easy to fall down that slippery slope. Countless funeral organizations have achieved this dubious distinction. Here are the warning signs of becoming irrelevant: Facilities are outdated and tired looking Staff are disengaged, marking time and unmotivated More time is spent whining than doing Making the […]
Recently, in my cyberspace travels I came across the following status update which I found very interesting: This issue of lionizing or canonizing the person who died is a very important issue facing funeral service. Our desire to provide a positive life picture of the deceased through restoration techniques and the extensive use […]
Does social media marketing intimidate or confuse you? Do you wonder if social media is even important for the funeral profession? If you find yourself thinking that way, you’ve come to the right place. Many funeral professionals still aren’t sure how to interact with their virtual communities on Facebook. Or, they still haven’t taken […]
We’ve all heard about the recent announcement that Robinson Funeral Home is building a Starbucks in their funeral home, calling it the “Coffee Corner.” I recently read Caleb Wilde’s blog with his take on the project. He questions the logistics of it when he says: “Does this mean that I can sit in the lounge […]
When Marine Nicholas Uzenski passed away while serving in Afghanistan, his father, former Marine William Uzenski, wanted his colleagues in Afghanistan to be a part of the service somehow. So, he chose to webcast it. The result? Family and friends gathered to view the webcasted service in nearly 80 cities and 4 countries. Talk […]
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