Building a strong foundation of great communication is the first step of successful funeral marketing, customer service, aftercare, and everything in between. We recently put a blog post into the world on creating great communication inside the funeral home, and got so much feedback from it, that we’ve decided to make a slide deck based […]
One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]
We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]
Why is it that families choose cremation more often than they choose traditional funeral services? This – it’s the question of the decade, isn’t it? At ICCFA 2018, Doug Gober, president and owner of Gober Strategic Capital, believes he might have a hunch on why. According to Doug, this choice points to a larger dilemma […]
One thing we’re always excited for when the ICCFA convention rolls around is the opportunity to seek new inspiration, learn and grow. This year, #1 bestselling author, Erik Qualman’s session, “Socialnomics: Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World” was one we couldn’t miss! Read on for our key insights. In this digital-age […]
Funeral professionals are constantly looking for better, faster ways to connect with the families in their community. I’m sure if you had it your way, families would understand the value of the services that you provide and why you’re the best choice to care for their loved one long before they actually needed your services. […]
For so many years, funeral service has been what we like to call a “business card profession.” What this means is that many funeral professionals in the past (and still even now) would rely on their business cards to be their primary networking tool or marketing method. Think about it — 10 years ago when […]
There’s nothing like the start of a new year to give businesses a clean slate. Along with a budget reset, the turning of the calendar page signals a time to refresh everything else, including your marketing efforts and the services you offer. It’s hard to miss the ubiquitous list articles in virtually every industry, detailing […]
As soon as you enter the month of January, there is simply no escape from the topic of resolutions. Whether it’s defining personal goals for the upcoming year, or listing out the professional challenges that may be in the way of business success, it seems like everyone around us has a set plan for what […]
Here on the funeralOne blog, we always love the end of the year… not because it’s the crazy busy season in the funeral profession, or because all the holiday hullabaloo is about to start. (Everyone say it together: “We’ll get through it!”) We love the end of the year because it’s the time when everyone […]
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