So which was it? Did the egg produce the first chicken or did the chicken lay the first egg? Does the service create the opportunity for a funeral business or does the funeral business create the opportunity to serve? Stop and think for just a minute. Without the ministry, community outreach and the service to […]
We may still be a few months out from Halloween, but that’s not stopping a terrifying, haunting figure from floating around the funeral profession. No, we’re not talking about spirits, ghosts, or any of the other frightening beings that families think wander around the halls of your funeral home. We’re talking about something much scarier. […]
Funeral professionals have relied on the same tried-and-true methods for years—bringing families into your funeral home through word-of-mouth recommendations or counting on the basic name recognition that comes with having a small, local business. And because these ways of attracting families have always worked fine in the past, you may have never really had a […]
Social media has taken over… well, everything. Forget the days of email, or heaven forbid, snail mail. Now when you want to share something, you tweet it out to the world, put it on Facebook, post a picture on Instagram, or upload it to your Snapchat feed. After all, as the 2015 online mantra goes, […]
We’ve said it time and time again ﹘ the world of funerals is changing. You’ve probably seen it yourself… every day, less traditional families are coming into your funeral home looking for something different and more personal. The traditional pitch that you’ve always given? A new, younger audience has already read it on every other […]
“Well, their grandparents came to us, and their parents came to us, so when the need arises, they’ll come to us, too.” “Why brand ourselves or get out into the community, they know who we are and what we do. It’s just not important.” “All our marketing is word of mouth.” Any of these statements […]
Without hesitation, the answer to that question is yes. The truth is, some funeral home marketing has gotten so bad that if you search for “worst funeral advertisement,” you’re going to get 2.6 MILLION results (and I must say, some of the results are quite interesting to say the least)! Even if you […]
Since the beginning of time (or since the launch of Facebook in 2004), connecting with customers through social media has been a continual learning process. But when the Facebook Timeline was released in January 2012, a new kind of interaction between customers and businesses was born. Companies like Coca-Cola, Ben & Jerry’s and Tela Flora […]
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