We all know that, when it comes to baby boomers and funeral arrangements that your families will remember, personalization is key. They don’t want the same old service and burial that their grandparents had. Instead, they want something that helps showcase the best moments of their life in a memorable and personalized way. However, once […]
About 15 years ago, I had the privilege of being involved with a Batesville research project called the “Funeral of the Future.” One of the most important findings that came out that project was that less than 5% of all funerals were personalized in any meaningful way. We reached that insight by asking funeral homes […]
I hate directing funerals that make me feel empty inside. I hate listening to chaplains that haven’t taken the time to talk to the family and learn about the deceased in order to make the service special. I hate “traditional” services that are all about the rites and rituals, and do little to provide […]
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