When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]
Humans have an inherent desire to celebrate a life lived and share their loved one’s story with one another. Yet, the “no service” mentality is taking hold in funeral planning. By abandoning the ritual and tradition of family and friends gathering to share memories and help each other grieve, they are ignoring the real value […]
Sometimes when you work in the service industry, you have to bite your tongue when helping customers. Not because the customer is problematic or irritating (although we’ve all certainly had those days), but because “the customer is always right” … even when they’re wrong. In the funeral profession, we see this happen all the time. […]
There’s no point in trying to rationalize it or sugar coat it… no one likes having to attend the funeral service of someone they know and love. Even as funerals get closer to becoming a one-of-a-kind celebration of life, at the end of the day, a funeral marks the end of a loved one’s life… […]
Sometimes I’m not sure what’s more dreadful… losing a loved one, or planning their funeral. Both experiences can feel equally overwhelming, especially when it comes to finances. I think part of this stress stems from the stigma surrounding funerals and their cost. Google “planning a funeral” and you’ll probably find articles scattered throughout your search […]
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