What Baby Boomers Want From Funerals (And Aren’t Telling You)

Funeral professionals have relied on the same tried-and-true methods for years—bringing families into your funeral home through word-of-mouth recommendations or counting on the basic name recognition that comes with having a small, local business. And because these ways of attracting families have always worked fine in the past, you may have never really had a […]

4 Tips For Hosting The Non-Religious, Meaningful Service Families Want

When you are a part of a profession that is heavily rooted in tradition, it’s hard to step away from the classic way that you’ve always done things. Funeral professionals know this, perhaps better than anyone. We try to help families find comfort and healing through a service filled with meaningful traditions… a spiritual hymn […]