Funeral service is changing, that’s for darn sure. There is a lot of talk about this on the interwebs, but a lot of that talk says that our profession is changing because our customer is changing. This is true. But what if we showed the world that the funeral profession is changing because we WANT […]
For most people in the world, the process of planning a funeral is completely unfamiliar territory. Sure, most people have attended at least one funeral in their lifetime, whether it was for an acquaintance, close friend or family member. But that doesn’t mean that they know everything that went on behind the scenes to make […]
When the topic of personalization first hit the funeral profession over a decade ago, it was a completely revolutionary idea… How great would it be if you could build and create a funeral service that was entirely unique and custom to a loved one’s life? When families entered a funeral home, they were no longer […]
About 15 years ago, I had the privilege of being involved with a Batesville research project called the “Funeral of the Future.” One of the most important findings that came out that project was that less than 5% of all funerals were personalized in any meaningful way. We reached that insight by asking funeral homes […]
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