Please Congratulate Me On My Funeral Plans

The ugly “F” word. No not, the swear word. But it might as well be… The word I’m referring to is funeral, as in, funeral plans. As in my own funeral plans. Everytime I tell someone that I’m making my own funeral plans, I hear some version of: “Are you dying?” “Is everything okay… do […]

Embracing The Tech Habits of Americans Age 50 and Older

As a funeral director, there are PLENTY of hats to wear when serving your client families. And in today’s times, the technology hat is becoming a more and more important one to wear. For many, technology might not be your strong suit at your funeral home. In fact, according to our survey at ICCFA this […]

The Top 3 Mistakes Families Make When Planning A Funeral

Sometimes when you work in the service industry, you have to bite your tongue when helping customers. Not because the customer is problematic or irritating (although we’ve all certainly had those days), but because “the customer is always right” … even when they’re wrong. In the funeral profession, we see this happen all the time. […]

A Cheat Sheet For Exploding Your Pre-Planning Leads

“The best loved stores are not from books or films, but those from our own families.” – Jayne McGarvey, Genealogy Technology has transformed many aspects of our life for the better… we’re able to communicate and share information with people all over the world, we have access to more education and learning that we could […]

The 6 Cornerstones of Funeral Service That Guide Everything

The goal of a funeral director should not be to increase call volume, revenue per call, or to get as many families as possible through their doors each year. No… the ultimate goal of any funeral professional should be to provide nurturing care to the families that they serve through the essential cornerstones of the […]

If Funerals Are For The Living, Why Should Families Pre-Plan?

There are a number of definitive “best practices” out there that funeral directors swear by when it comes to planning funerals. Whether it’s a piece of advice, a rule they’ve created, or even a tried-and-true method they’ve developed over the years, they are dead set that their way is the only way… that is, until […]

Little Miss Funeral Shares The Naked Truth About Pre-Planning

I know the look really well. If you’re paying really close attention, I swear you could see the air escape from their mouths as their lips curl into a relieved smile. “I’m so glad I decided to do this” is what they normally say as they walk out of the funeral home. I’m so glad […]

The 5 Biggest Takeaways From ICCFA’s Wide World of Sales Conference

If you have been tuned away from our blog for the last week, you may have missed the exciting fact that we were live-blogging the funeral profession’s Wide World of Sales Conference in Las Vegas. This annual meeting, put on by ICCFA, attracted hundreds of funeral sales, marketing and management professionals in a 3-day event […]

We Asked, You Responded: What Would Your Funeral Be Like?

It is no exaggeration that most funeral professionals live and breathe and their jobs. Whether you’re meeting with someone to pre-plan a memorable and unique funeral, or helping a family put together a service that honors the life of a loved one who has recently passed, most of our days are focused on helping our […]