USA Today Features funeralOne Webcasting On Front PageMay 30th, 2012
Hey everyone! I’m so excited to share with you that funeralOne was featured on the front page of USA Today!
The article titled Mourning becomes electric: Tech changes the way we grieve touches on how new digital solutions like funeral webcasting and social memorial websites are helping those suffering the loss of a loved one through their grief and healing journey.
In case you missed it, here’s an excerpt from today’s front-page article in USA Today:
We’re in the era of Mourning 2.0. Technological advances have dramatically altered how we grieve for and memorialize the dead.
In this new era, the bereaved readily share their sorrow via Facebook comments. They light virtual candles on memorial websites, upload video tributes to YouTube and express sadness through online funeral home guest books.
The new mourning rituals come as society increasingly embraces all things digital. Nearly half of Americans own smartphones, according to the Pew Research Center. One in five owned a tablet in January, up from one in 10 in December. Eight in 10 are on the Internet — and two-thirds of those online users tap into social-media sites.
It’s a natural evolution for mourning to extend to the Web, says George Bonanno, a Columbia University psychology professor who has studied grief and trauma. The Internet facilitates traditional mourning rituals such as honoring a loved one, he says. It also gives the bereaved an opportunity to connect with supportive friends and family — even those who live far away.
As customers become more accepting of the merging of digital and death, video streaming will become a more interactive, two-way exchange, [John] Reed predicts. Even if a close friend or relative is out of the country, he or she will be able to offer a eulogy that could be broadcast at the service.
Seeing the new mourning trends — and the potential to create new revenue streams — the conservative funeral industry is cautiously entering the digital arena.
Many of these businesses were hit hard during the economic downturn as families opted for lower-cost cremations and purchased discount caskets from the likes of Walmart and Costco. In turn, they’re open to exploring new business strategies.
How is your funeral firm leveraging technology to better serve your families? Please share your comments below!