In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
If you’re a funeral professional new to the field, this blog is for you. First of all, welcome to this ever changing, wildly changing world of being a funeral professional! It’s an exciting time to join this profession. Just don’t get too comfortable, because the funeral profession you see now may not be what it […]
So, you’re a busy funeral professional with seemingly no time. Or… do you really have no time? Is it possible that you could, in fact, have more time for yourself, your family, your friends by getting smarter with your time management? If you want that reality, it’s yours. You might be smirking at me as […]
It’s time to make a bold statement: Customer service is the #1 most important aspect of any business. And the funeral profession is no exception. We see customer service as an art. Something that takes years to perfect and incorporate into your entire funeral business. And whether you’ve been in business for generations or for […]
The US Census tells us that by 2030, all Baby Boomers will be 65 or older. This means two things… One is that Boomers will want to be making decisions about their end-of-life wishes sooner than later. Two is that many of them will be planning and assisting with the passing of their family members, […]
So you want to up your game in your funeral business, but not sure how? We’ve got you covered. We’ve collected some of our favorite books on communication, holding space, emotional intelligence, loss, grief and leadership (some of the most important habits of a successful funeral pro) to get the fire underneath you this summer! […]
Making decisions isn’t always easy, especially when it comes to major business decisions for your funeral home. I look around and see many businesses that are leading the way making decisions based on all the wrong reasons such short term profit, stakeholder’s desires and simple greed. Since many of the big businesses out there aren’t […]
Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]
When the going gets tough, the tough embrace the chaos. Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward. Kind of like a not-so-gentle kick in the behind to get us moving […]
In our profession and many others, when we think of tips to be successful, we might often jump to the more numerical, left brain aspect of our business. We might feel compelled to learn new statistics to track, new platforms or tools, etc. to reach this idea of success. But what about good old fashioned […]
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