Are Baby Boomers Really Changing The Funeral Profession Forever?

The US Census tells us that by 2030, all Baby Boomers will be 65 or older. This means two things… One is that Boomers will want to be making decisions about their end-of-life wishes sooner than later. Two is that many of them will be planning and assisting with the passing of their family members, […]

6 Death & Funeral Industry Books To Sharpen Your Skill Set This Summer

So you want to up your game in your funeral business, but not sure how? We’ve got you covered.  We’ve collected some of our favorite books on communication, holding space, emotional intelligence, loss, grief and leadership (some of the most important habits of a successful funeral pro) to get the fire underneath you this summer! […]

5 Important Questions To Ask Before Making Any Major Business Decision At Your Funeral Home

Making decisions isn’t always easy, especially when it comes to major business decisions for your funeral home. I look around and see many businesses that are leading the way making decisions based on all the wrong reasons such short term profit, stakeholder’s desires and simple greed. Since many of the big businesses out there aren’t […]

The Ultimate Guide to Funeral Marketing (50 Ideas To Try Today)

Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]

Why Disruption Is Actually Your Funeral Biz’s Secret Ingredient for Success

When the going gets tough, the tough embrace the chaos.  Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward.  Kind of like a not-so-gentle kick in the behind to get us moving […]

6 Essentials Of An Uber Successful Funeral Home

In our profession and many others, when we think of tips to be successful, we might often jump to the more numerical, left brain aspect of our business.  We might feel compelled to learn new statistics to track, new platforms or tools, etc. to reach this idea of success. But what about good old fashioned […]

Lessons Learned: Advice From The Trenches of Funeral Home Business Ventures and Misadventures

Starting and owning a funeral home is no walk in the park. Just ask Dale Clock, the owner of Clock Life Story Funeral Home and Clock Timeless Pets. At ICCFA this year he shared with us his top lessons learned from running a funeral business as a 4th generation funeral director. Check out Dale Clock’s […]

Superhero Leadership: How You Can Make the World a Better Place At Your Funeral Home

I remember being so inspired after watching the modern day Batman movie (with Heath Ledger as the Joker, of course). I was inspired by the fact that an ordinary man, with no superpowers, was able to transform an entire city.  Today, I want to talk about how you, a funeral professional, aren’t so different from […]

5 Topics Your Families Want to Know More About (And How to Teach Them)

How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]

7 Books To Open Your Mind On The Future of the Funeral Profession (While Your Stuck Inside)

There’s one good thing about being stuck inside while it’s cold and there’s a pandemic: BOOKS. Although you might not have as much time as those who are stuck home unemployed, chances are, with less social functions to go to, you’ve got some time on your hands to become even more of an expert in […]