5 Easy Ways To Enhance Your Funeral Home’s Online Presence

In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]

Why Funeral Ceremonies Matter (And How to Create An Extraordinary One)

We all know that the way our culture celebrates end-of-life has moved away from traditional. With that, more and more, individuals are falling into the “we don’t want anything” category and not seeking funerals at all. What’s up with the divide? What we’ve found, is that those that do opt for funerals today want life-focused […]

Key Steps to Maximizing Your Firm’s Value — Now and In The Future

As a funeral home owner, your main focus is the families you serve. But at some point, you need to care for the business side of things, too. Like, what’s your plan for adding value to your business for the next 5, 10 or 20 years? Or even after you retire? (Gasp!) Paying attention to […]

How To Create a Meaningful Vision For Your Funeral Home in 2019

2019 is here, folks. Are you excited? Do you feel the butterflies in your stomach when you think about all the possibilities of 2019 at your funeral business? If you need a little inspiration, check out these epic inspirational quotes (they’re printable, too!). And once you’re inspired, it’s really important to ask yourself: what is […]

How Having “The Talk of a Lifetime” is Taking Funeral Planning to the Next Level

For the founders of The Talk of a Lifetime (TTL), it was becoming more and more evident that people were just not that into funerals anymore. The TTL council wanted to tap into this growing demographic  – the “I don’t want anyone to make a fuss when I die” group of people, who obviously could […]

7 Easy Ways to Increase Family Satisfaction At Your Funeral Home

Family satisfaction is at the heart of any successful funeral home. Happy customers = a thriving funeral business. It’s a really simple idea, and yet it can be easy to overlook the details of family satisfaction. When things get busy, things can easily go into auto pilot in the family satisfaction department. As easy it […]

What Embracing Death Can Teach Us About Life

As a personal development junkie, it’s no surprise that I found myself drawn to a lecture with a Qi Gong master who was visiting from a highly regarded monastery in China. This man had spent his entire adult life in a monastery, which I found incredibly admirable. And I was excited to wrap my heart […]

The Art of Imagineering a Unique Funeral Service

My high school speech teacher, a favorite to many, known as “BC”, was dying. I met with BC and her brother to discuss possibilities for her service, listening as they recalled all the plays and student activities she had directed, and her many interests. I let my imagination run with ideas to celebrate her life. […]

What Makes a Great Funeral Service? Here’s What Hundreds of Client Families Said

It’s no secret that the landscape of funeral service is changing. And, so are the needs of our client families. But what path are all these changes leading us to? What defines a GREAT funeral service now, in 2018? To find the answers, we surveyed a few hundred consumers. The research wasn’t surprising, yet it […]

6 Ways Your Sympathy Store SHOULD Be Working For Your Funeral Biz

Have you ever dreamed of wearing one less hat at your funeral home? And wouldn’t it feel like a gift from the gods to not stress so much about your bottom line? If these worries are on your mind, it’s always important to first and foremost take care of yourself and manage your stress levels […]