What Your Client Families Expect From You in 2020

We all like to think that we provide high quality, unique services for our families.  But is that what someone will really experience when they walk in your door? Georganne Bender and Rich Kizer are cultural anthropologists that specialize in consumer interests. One of the many aspects of their business has been blind shopping at […]

How to Grow Your Funeral Business With Online Reviews

In this day and age, every business has to handle online reviews.  Whether they’ve helped catapult your funeral business success or have been a huge wake up call for your business, reviews have the potential to do BIG things for you. In fact, today, 80% of consumers report that they rely on online reviews to […]

What It Means To Be a Good Listener In The Funeral Profession

  Drs. Carolyn Shadley and John Meyer are a high-energy team with amazing insights into interpersonal communication.  Their experience helping veterinary practices achieve better communication in their offices has given them ample insight into the real-life applications to communication theory. When they share tips for better listening with clients, most of their time is spent […]

4 Ways to Create Meaningful Experiences in Cemeteries

  Cemeteries are fighting to remain relevant in a shifting culture that’s moving away from the want and need for physical burial spaces.  Not only that, cemeteries are falling out of relevance for many other reasons as well… For example, today’s culture is less religious than it was just decades ago.  And then there’s location. […]

What Millennials Think About The Funeral Industry (And Why It Matters)

Ahh, Millennials. They might feel far away from your client family base, but in reality, they’re arriving into this space, and they’ll be around a while. With so much technological experience and ambition in them, they’re likely to be some key players in the funeral profession very quickly here. And in case you haven’t noticed, […]

5 Easy Ways To Enhance Your Funeral Home’s Online Presence

In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]

Why Funeral Ceremonies Matter (And How to Create An Extraordinary One)

We all know that the way our culture celebrates end-of-life has moved away from traditional. With that, more and more, individuals are falling into the “we don’t want anything” category and not seeking funerals at all. What’s up with the divide? What we’ve found, is that those that do opt for funerals today want life-focused […]

Key Steps to Maximizing Your Firm’s Value — Now and In The Future

As a funeral home owner, your main focus is the families you serve. But at some point, you need to care for the business side of things, too. Like, what’s your plan for adding value to your business for the next 5, 10 or 20 years? Or even after you retire? (Gasp!) Paying attention to […]

How To Create a Meaningful Vision For Your Funeral Home in 2019

2019 is here, folks. Are you excited? Do you feel the butterflies in your stomach when you think about all the possibilities of 2019 at your funeral business? If you need a little inspiration, check out these epic inspirational quotes (they’re printable, too!). And once you’re inspired, it’s really important to ask yourself: what is […]

How Having “The Talk of a Lifetime” is Taking Funeral Planning to the Next Level

For the founders of The Talk of a Lifetime (TTL), it was becoming more and more evident that people were just not that into funerals anymore. The TTL council wanted to tap into this growing demographic  – the “I don’t want anyone to make a fuss when I die” group of people, who obviously could […]