Unique (And Free) Ways To Advertise Your Funeral Biz

Advertising your funeral home, it turns out, is not our reader’s favorite pastime 🤓. In fact, it’s far from it.  Most funeral pros feel completely clueless around funeral home advertising and marketing.  So much so, that they don’t even bother with it. Thankfully, advertising your funeral home doesn’t have to involve a huge budget, expertise, […]

The Ultimate Guide to Funeral Marketing (50 Ideas To Try Today)

Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]

Why Disruption Is Actually Your Funeral Biz’s Secret Ingredient for Success

When the going gets tough, the tough embrace the chaos.  Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward.  Kind of like a not-so-gentle kick in the behind to get us moving […]

5 Harsh Truths Every Funeral Pro Must Face To Avoid Burnout

What’s the number one killer of productivity and consistency at your funeral home? Hint: It’s not Facebook.  According to Bruce Tulgan from Rainmaker Thinking, the problem is that most of us are suffering from what he calls “Overcommitment Syndrome”.  Never heard of that?  We hadn’t either.  But it’s a totally real thing with totally real […]

5 Topics Your Families Want to Know More About (And How to Teach Them)

How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]

6 Research-Backed Insights On How Families Choose Your Funeral Home

There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]

Racial Equality Funeral Profession - We Welcome All

6 Ideas for Tackling Racial Inequality in the Funeral Profession

Racism is one of the many elephants in the rooms in the funeral profession. While we’re already warmed up from all the systemic changes from a global pandemic, why not keep the momentum going? Why not address racism in the funeral profession and commit to a new way of being? Here’s a hint… there isn’t […]

What Your Client Families Expect From You in 2020

We all like to think that we provide high quality, unique services for our families.  But is that what someone will really experience when they walk in your door? Georganne Bender and Rich Kizer are cultural anthropologists that specialize in consumer interests. One of the many aspects of their business has been blind shopping at […]

How to Grow Your Funeral Business With Online Reviews

In this day and age, every business has to handle online reviews.  Whether they’ve helped catapult your funeral business success or have been a huge wake up call for your business, reviews have the potential to do BIG things for you. In fact, today, 80% of consumers report that they rely on online reviews to […]

What It Means To Be a Good Listener In The Funeral Profession

  Drs. Carolyn Shadley and John Meyer are a high-energy team with amazing insights into interpersonal communication.  Their experience helping veterinary practices achieve better communication in their offices has given them ample insight into the real-life applications to communication theory. When they share tips for better listening with clients, most of their time is spent […]