What Your Client Families Expect From You in 2020

We all like to think that we provide high quality, unique services for our families.  But is that what someone will really experience when they walk in your door? Georganne Bender and Rich Kizer are cultural anthropologists that specialize in consumer interests. One of the many aspects of their business has been blind shopping at […]

A Therapist’s Advice For Dealing With Conflict At Your Funeral Home

No one needs to tell you how people can be deeply affected by the death of a loved one. Some families find it harder to navigate the process of creating a ceremony that captures the essence of the deceased’s life than others. And sometimes raw emotions can become unmanageable. We sat down with Jason Troyer, […]

5 Struggles Every Funeral Business Faces (And How To Address Them)

Running a funeral business comes with unique trials & tribulations.  While some of the challenges might seem niche, one thing is clear – everyone is experiencing them together.  At the NFDA Convention a few weeks ago, we asked attendees to vote for their biggest business challenge, and the results are crystal clear. So what are […]

25 Quotes to Empower You To Become a Part of The Future Of Funerals

The “Future of Funerals”. A topic we’ve spent many a day writing about, researching, reading about, and talking to our clients about.  If you’ve popped your head out of your funeral home long enough to attend a conference, workshop or event that’s funeral industry related, you’ll hear more of this “future of funerals”. This “future” […]

8 Necessary & Non-Negotiable Shifts Happening Right Now In The Funeral Profession

It’s amazing how many people actually want to talk about death these days. Well, at least in the media.  Funeral innovation, death technology, and death cafes, and the death positive movement have been hot topics in the press this year. Just do a Google search for any of those terms and see for yourself.  These […]

3 Fresh Ideas For Connecting With Your Community At Your Funeral Home

Did you know that community outreach could be the most important component of your funeral home’s marketing plan? It’s true. According to the 2018 National Funeral Directors Association (NFDA) Consumer Awareness and Preferences Survey, when planning a funeral, only 8.3% of consumers call more than one funeral home! Further, 23.2% called one funeral home and […]

Customer Experience: The Best Opportunity at Your Funeral Home in 2019 (Infographic)

In all of my time working with funeral homes over the last 15 years, I’ve known one thing to be true: Making your families feel heard and supported is the magic that creates a successful funeral business. Beyond pricing, services, facilities, it all comes down to customer experience. And if you don’t believe me, my […]

Becoming A New Mom — And A New Kind Of Funeral Director

Death changes everything. It takes the familiar and shakes it up. It takes our everyday and makes it messy. And this is how I’ve chosen to live my life as a funeral director: in symmetry with those who have to walk with death and grief. It’s a path that I’ve grown familiar with over the […]

Please Congratulate Me On My Funeral Plans

The ugly “F” word. No not, the swear word. But it might as well be… The word I’m referring to is funeral, as in, funeral plans. As in my own funeral plans. Everytime I tell someone that I’m making my own funeral plans, I hear some version of: “Are you dying?” “Is everything okay… do […]

The Funeral Director Job Description of the Future

The future of funerals needs you. Yes you. You empathetic, bright, passionate person who wants to join in on the movement of where the future of funerals is headed. It doesn’t matter if you’ve been doing this for 30 years, or are considering a career in the funeral profession… you are the future of funerals. […]