7 Ways Death Traditions Around The World Have Transformed Amidst A Pandemic

What happens when a death occurs during the largest pandemic the modern world has seen? Even though it feels as if most of our world is on hold, death does not stop for a virus. And neither does grief. So then, traditions must adapt. People must adapt. We must all adapt.  We’ve gathered some examples […]

5 Principles to Embrace For a Successful COVID-19 Recovery at your Funeral Home

Between talks of “how much longer?” and “what’s next?” is the idea of a post-pandemic normal.  What that normal will look like, is being created today, here and now…And it all starts with you. That’s right, YOU are creating a new normal for the funeral profession through the messages you share, services you provide and […]

Some Of The Most Radical (And Exciting) Disposition Methods In 2020

Traditional burial, or cremation? In 2020, that is not the question. In the modern day realm of funerals, we think in the near future,  families will prefer neither.  There are growing concerns around the environmental impact of cremation, and countries around the world running out of land to bury their dead.  With that, many entrepreneurs […]

Funeral Home Social Media

26 Research-Backed Reasons To Finally Get Your Funeral Home On Social Media

Everyone talks about how important social media is for your funeral business. Although our profession can be a tough one to approach through social media, with a little creativity and lots of patience, having a social presence can be very rewarding for your funeral business and your online audience. And with 90% of businesses using […]

The Healing Power of Sympathy Gifts, Explained

I’ve never really imagined myself to be the type to give someone a “Sympathy Gift”. And it wasn’t until I found myself facing the death of a family member, where I got to witness the true gift of Sympathy. My uncle was never really one you’d expect to be the sensitive and romantic type.. He […]

17 Baby Boomer Statistics That Will Change Your Funeral Marketing Forever

The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]

What Millennials Think About The Funeral Industry (And Why It Matters)

Ahh, Millennials. They might feel far away from your client family base, but in reality, they’re arriving into this space, and they’ll be around a while. With so much technological experience and ambition in them, they’re likely to be some key players in the funeral profession very quickly here. And in case you haven’t noticed, […]

adelle-archer

How a 27-Year-Old Is Re-Defining The Grief Process With Her Cremation Diamond Start-Up

    What’s the difference between a business fueled by profit margins, and a business fueled by heart? The answer? Eterneva, a cremation diamond business founded by young-and-refreshing entrepreneurs, Adelle Archer and Garrett Ozar. Eterneva is on a mission to radically redefine the way we memorialize our loved ones. How do they do it? I […]

The Funeral Industry: Consumer Preference vs. Industry Standards

Perched amongst the Hinoki Cypress trees in the Awazu Onsen area of Komatsu, Japan lies what is believed to be one of, if not the oldest, hotel in the world – the Hoshi Ryokan. This ancient establishment was founded in 718, and has been in the family for some 46 generations. You could guess that […]