The Healing Power of Sympathy Gifts, Explained

I’ve never really imagined myself to be the type to give someone a “Sympathy Gift”. And it wasn’t until I found myself facing the death of a family member, where I got to witness the true gift of Sympathy. My uncle was never really one you’d expect to be the sensitive and romantic type.. He […]

17 Baby Boomer Statistics That Will Change Your Funeral Marketing Forever

The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]

What Millennials Think About The Funeral Industry (And Why It Matters)

Ahh, Millennials. They might feel far away from your client family base, but in reality, they’re arriving into this space, and they’ll be around a while. With so much technological experience and ambition in them, they’re likely to be some key players in the funeral profession very quickly here. And in case you haven’t noticed, […]

adelle-archer

How a 27-Year-Old Is Re-Defining The Grief Process With Her Cremation Diamond Start-Up

    What’s the difference between a business fueled by profit margins, and a business fueled by heart? The answer? Eterneva, a cremation diamond business founded by young-and-refreshing entrepreneurs, Adelle Archer and Garrett Ozar. Eterneva is on a mission to radically redefine the way we memorialize our loved ones. How do they do it? I […]

The Funeral Industry: Consumer Preference vs. Industry Standards

Perched amongst the Hinoki Cypress trees in the Awazu Onsen area of Komatsu, Japan lies what is believed to be one of, if not the oldest, hotel in the world – the Hoshi Ryokan. This ancient establishment was founded in 718, and has been in the family for some 46 generations. You could guess that […]