6 Traits Of a Successful, Revenue Generating Funeral Home Website

Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online.  Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget […]

10 Harsh Truths Needed For The Rebirth A Dying Funeral Industry

Whether you’ve already admitted it or not, the funeral industry is in need of a re-birth. It’s an inevitable and necessary step for us to remain relevant to client families. Actually, it’s a necessary step for funeral homes to remain in business altogether. So how do we spark  this rebirth? Well, the first step is […]

The Healing Power of Sympathy Gifts, Explained

I’ve never really imagined myself to be the type to give someone a “Sympathy Gift”. And it wasn’t until I found myself facing the death of a family member, where I got to witness the true gift of Sympathy. My uncle was never really one you’d expect to be the sensitive and romantic type.. He […]

5 Ways to Use Your Sympathy Store (That You’ve Never Thought of Before)

If you’re reading this, chances are you’re either interested in, or already have, a Sympathy Store. Which means you already know how invaluable a Sympathy Store is for both funeral directors and the families that they serve.  But what you may not know is how useful this amazing tool actually is. A lot of funeral […]

18 Interesting Facts About Funeral & Sympathy Flowers We Bet You Didn’t Know

Everyone knows funeral & sympathy flowers are a large part of the funeral service. But does everyone know how they came to be such a large part of funeral service? Or why, or through which cultures did they become so popular?   Thankfully, we answer these questions and more with these 18 fun, weird, and […]

6 Ways Your Sympathy Store SHOULD Be Working For Your Funeral Biz

Have you ever dreamed of wearing one less hat at your funeral home? And wouldn’t it feel like a gift from the gods to not stress so much about your bottom line? If these worries are on your mind, it’s always important to first and foremost take care of yourself and manage your stress levels […]

6 Ways Funeral Professionals Benefit from The Right E-Commerce Store

When it comes right down to it, the role of a funeral professional is to help support families during their time of loss. We do this personally, by helping to plan a beautiful service that is reflective of the life that they are celebrating. And we do it second-hand, by helping connect friends and families […]

Shop Local: 3 Ways Funeral Homes Support The Local Community

Small town communities are making a comeback. For the last decade, the local-made, hometown shop owner has been struggling to keep up with the eCommerce giants of the world who enticed shoppers with things like two-day shipping and bottom-dollar prices. (We’re looking at you, Amazon and Walmart.com.) But it seems as though the cracks in […]

The Go-To Guide To Writing Great Funeral Thank-You Notes

“Do people still write thank-notes?” This question is often asked to funeral directors when helping families prepare for a funeral. The short answer? Yes.   The thank-you note writing tradition is strong in my family. But other families may have questions about writing thank-you notes following a funeral service, such as why write them in […]

5 Things To NEVER Do When Sending Sympathy Flowers

It’s never easy to find the right words to say to someone who is going through a personal loss. “I’m sorry for your loss” just seems so generic, whereas “they will be missed” just doesn’t seem to convey how deep and impactful the loss is. So when death impacts someone close to us, we’re often […]