Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online. 

Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget about it. 

On the other hand, some funeral homes are absolutely rocking it because their website is offering a high level of support to their client families and community.

If your funeral home is looking for ways to increase the level of support you’re offering families through your funeral home website (and in turn, your revenue), look no further.

We’ve compared some of the most successful funeral home websites in the profession and gathered 6 elements they all have in common.

Curious what they are? Check them out below:

1. Their design is impeccable 

Fact: It takes around 50 milliseconds (that’s 0.05 seconds) for your funeral home website visitors to form an opinion about your website – and your business.

What it means: It means first impressions are everything! So how do you get a good first impression? Design! Design is the #1 most important element of your website, and shouldn’t be taken lightly. In fact, 75% of your website visitors judge your funeral home’s credibility based on your website design…Talk about judging a book by its cover!

Read more: 13 Elements Of The Perfect Funeral Home Website Homepage

2. They embrace eCommerce

An example of a Sympathy Store plugin by funeralOne.

Fact: Depending on your firm’s size, using a Sympathy Store ecommerce plugin on your site can generate up to $70 in additional revenue per tribute on your website. 

What it means: By skipping out on this important aspect of your website, you’re missing out on an additional revenue stream for your funeral business. With eCommerce plugins such as a Sympathy Store on your site, you’re tapping into an industry expected to hit $16 billion by 2023. Plus, helping bring a level of convenience for your community.

Thankfully, adding an ecommerce plugin to your funeral home website is incredibly easy and sometimes even free. You don’t have to be a large corporate firm to tap into this revenue stream. Plus, some ecommerce plugins, such as our f1Connect Sympathy Store, are completely managed for you by a whole dedicated team, so all you have to do is plug it in and voila! You’ve got yourself a passive income stream within your funeral business.

Read more: 6 Ways Funeral Professionals Benefit from The Right E-Commerce Store

3. They’re mobile friendly

Ziemer Funeral Home’s mobile website offers a great example of convenience for client families.

Fact: In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.

What it means: If your funeral home website AND its ecommerce plugins aren’t mobile optimized (meaning it works just as well on a phone as it does on the computer), then you better get to optimizing. Since less than 25% of your client families will use a desktop to find your funeral home’s website, you’d be missing out on a huge opportunity. Your families will expect your website to give them all of the resources and information they need, available on mobile, when they’re doing their research. If you can’t offer them that convenience, they may simply find another funeral home website that can. 

Read more: How Important is a Mobile Website For Your Funeral Home?

4. They provide online reviews 

Pray Funeral Home leverages reviews on their website to let potential client families know they can be trusted.

Fact: Positive reviews on your funeral home website can yield 2-3x as many online inquiries for your firm.

What it means: If there’s anything we’ve learned so fart, putting your prices and services on your funeral home website is critical. But what would make someone trust your firm enough to make a purchase on your site? Reviews! Look for website platforms that have reviews integrated into their system. But if they don’t, consider adding testimonials with the names and photos of your past client families on to your website, for an added feeling of trust.

Read more: How to Grow Your Funeral Business With Online Reviews

5. They connect with potential families through video

Heart and Hope does a great job utilizing video to connect with potential families on their site.

Fact: 81% of businesses say video has helped them generate leads from their website.

What it means: Everyone knows there are some systemic trust issues between client families and funeral firms. For years, funeral homes had a bad rep in the media. Thankfully, things are changing now. But how can you ensure trust with your families before they even meet you? Video is one way. A video of your funeral home employees, or your facilities, can be a game changer in connecting to your potential client families. The verdict: it’s worth the extra effort to show you and your funeral home off through video! 

Read More: Increase Engagement & Visibility of Your Funeral Home Website

6. They produce regular and fresh content

O’Connor Mortuary is a trusted choice in their community because of their very consistent online presence, blog, and newsletter. They are a superior example of how funeral homes can show up for their community through content marketing!

Fact: Brands that blog generate 67% more leads.

What it means: Would you be more likely to trust a static website with no new content, or a website which was regularly producing fresh content through blogs, social posts, or newsletters? Probably the latter! Content marketing is a huge game changer for funeral professionals, who tend to have a hard time offering perceived value for families. Start by creating a content marketing strategy centered around offering value to your families, and watch how your families more easily trust you… or even find you, through your content.

Read More: 14 Easy Funeral Marketing Tips You Should Try This Fall

Want to start selling online?

Click here to talk to one our funeral success specialists to learn more about how f1Connect can work for your funeral home and give the gift of support to your families.

What makes your funeral home website successful? Tell us in the comments below!

Skip Willoughby

funeralOne

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