Avoid These 15 Mistakes When Planning Your Next Personalized Funeral Service

Planning a personalized funeral isn’t always the easiest play in the book.  One of those reasons is because personalization means totally different things to both families and funeral directors alike. What makes one family’s heart sing, could be completely off base for a different one.  So how do you offer services that truly resonate, while […]

15 Facts On Funeral Personalization We Bet You Didn’t Know

Personalized funerals are the way of the future, there is no denying that.  Sometimes it can be hard to know what direction to go with personalization, or exactly how to make an impact with the client families of today in a way that’s meaningful for them. Thankfully we have a big cup of clarity for […]

How To Get More Done In Less Time Thanks To Your Funeral Home Website

We all know how the saying goes – time is money.  When you’re a funeral business owner, you know how incredibly true this is.  Your time is precious, so why waste it with funeral home website platforms that are costing you time and money, rather than helping you save it? There’s a better way to […]

6 Grief Poems That Transform Pain Into Beauty

After all the training you go through as funeral professionals, it can still be difficult to find the right words of solace to offer families who are navigating grief. Even for myself — who has been working with funeral professionals for many years now — find myself turning to poetry, books, and music for inspiration. […]

Consumer Truths Driving the Future of the Funeral Experience

It’s no secret that your families are what drive your funeral business forward. And to go a step further, your families are driving the trends in the funeral profession, too. What can this teach us? No matter the industry, we all must adapt to be able to meet and exceed customers’ expectations. And, the funeral […]

6 Affirmations For the Modern Griever (And How To Use Them)

Figuring out what to say to someone who is grieving can be complicated and uncomfortable for anyone… even funeral directors and funeral guests alike.  So often, we settle for statements that are stereotypical, because quite frankly… we don’t know any better.  And when we rattle off conditioned responses to people deep in their grief, it […]

5 Lessons On Personalized Funerals via Real-Life Client Testimonials

A funeral service should leave a lifelong impression upon the families you connect with. The key is having that impression be a positive one.  Looking at a funeral home’s testimonials, you’ll start to notice the funeral homes that are truly glowing all have something in common… What is the special sauce? It’s the funeral directors […]

5 Ways to Use Your Sympathy Store (That You’ve Never Thought of Before)

If you’re reading this, chances are you’re either interested in, or already have, a Sympathy Store. Which means you already know how invaluable a Sympathy Store is for both funeral directors and the families that they serve.  But what you may not know is how useful this amazing tool actually is. A lot of funeral […]

5 Easy Ways To Enhance Your Funeral Home’s Online Presence

In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]

The Value Of Grieving Publicly: What One Celebrity Entrepreneur Learned

It’s very rare that you come across someone brave enough to share the raw, vulnerable experience of losing their husband to terminal cancer. Renne Roleau, celebrity esthetician and founder of Renée Rouleau Skin Care, is one of those people. We heard about Renee’s courageous grief journey through our friend Adelle Archer (Co-Founder of Eterneva) when […]