8 Lessons From Brene Brown On Healing Through Grief

Brene Brown is certainly having a moment!  And it’s no surprise why. Her research taps right into what we need most right now in the world… especially around grief and healing: more vulnerability and less shame.  Thanks to her Netflix special, books, and her popular TedTalks people feel empowered to be more courageous and authentic […]

6 Grief Poems That Transform Pain Into Beauty

After all the training you go through as funeral professionals, it can still be difficult to find the right words of solace to offer families who are navigating grief. Even for myself — who has been working with funeral professionals for many years now — find myself turning to poetry, books, and music for inspiration. […]

6 Affirmations For the Modern Griever (And How To Use Them)

Figuring out what to say to someone who is grieving can be complicated and uncomfortable for anyone… even funeral directors and funeral guests alike.  So often, we settle for statements that are stereotypical, because quite frankly… we don’t know any better.  And when we rattle off conditioned responses to people deep in their grief, it […]

We Need Repeat Families: Three Steps Funeral Businesses Can Take to Retain Families

Retaining customers is key to having a thriving funeral business.  Yet all too often, funeral businesses pour time and resources into customer acquisition without considering what they’re doing to keep the customers that they’ve already served.  It’s not rocket science…but let’s get back to the basics.  Unsatisfied consumers decide not to do business with companies […]

15 Shareable Inspirational Quotes On Death, Dying & Grief

Sometimes grief can feel like it will swallow you up whole. And thankfully, that’s where funeral professionals shine — helping families move through grief, so that they can get the lessons and growth they need from it, so they can integrate it into their lives in a healthy way. These quotes are designed to help […]

Millennials & Pet Deathcare: Using Consumer Personas To Ride The Wave of Success

As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… Heck, it’s never ending! But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! This concept  is called Generational Constellation Theory. But what does it mean for […]

Fatherless on Father’s Day: 10 Ways to Remember Your Dad Today

Father’s Day can be very difficult for those grieving the loss of a beloved parent.   How do you hold space and inspire families as a funeral director during this emotional time of year? Below, you’ll find some ideas for moving through grief and honoring Dads to share with the families you support during this […]

4 Important Ways To Embrace Spring Time At Your Funeral Home

Ahh, spring is upon us. Technically, March 20th was the official beginning of spring in the Northern Hemisphere. Spring is the perfect time of year to tune into the blooming happening all around us. And the blooming is happening at your funeral home, too. After all the hectic-ness of the holiday season, it’s time to […]

25 Of The Most Amazing Funeral Songs Of All Time To Add To Your Playlist

What’s a great funeral service without music that celebrates the life of a loved one perfectly? We asked funeral directors across the country what their favorite funeral songs are, and the votes are in. Say goodbye to the typical bag pipes you’d hear at a funeral, because these top 25 funeral songs to play at […]

6 Strategies to Keep Families Coming Back After the Funeral Service for Generations

What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]