A Therapist’s Advice For Dealing With Conflict At Your Funeral Home

No one needs to tell you how people can be deeply affected by the death of a loved one. Some families find it harder to navigate the process of creating a ceremony that captures the essence of the deceased’s life than others. And sometimes raw emotions can become unmanageable. We sat down with Jason Troyer, […]

7 Videos on Loss & Grief That Every Funeral Professional Should Watch

Grief and loss are two of our greatest teachers in life. As a funeral professional, you likely already know that. But it’s very rare that we really take the time to share the lessons in a way that synthesizes the new way we are being asked to face loss & grief as death care workers. […]

6 Words Every Funeral Director Should Remove From Their Vocabulary Today

As a funeral professional, you spend most of your time speaking with people.  Families, florists, co-workers, nurses, banks… the list goes on. And believe it or not, the words you choose to say have immense power. One tiny word in a sentence can change the whole attitude around a situation. In this business, it’s all […]

A New Way to Communicate With Families Through Grief & Tragedy

Mindy Corporon’s life dramatically changed in 2014 when her father and son were murdered in a hate crime.  Mindy’s life has been marked by grief, trauma, and tragedy.  Rather than allowing her life experience to hinder her, Mindy has used her experience to become the founder of the Faith Always Wins Foundation. Mindy drew from […]

8 Lessons From Brene Brown On Healing Through Grief

Brene Brown is certainly having a moment!  And it’s no surprise why. Her research taps right into what we need most right now in the world… especially around grief and healing: more vulnerability and less shame.  Thanks to her Netflix special, books, and her popular TedTalks people feel empowered to be more courageous and authentic […]

6 Grief Poems That Transform Pain Into Beauty

After all the training you go through as funeral professionals, it can still be difficult to find the right words of solace to offer families who are navigating grief. Even for myself — who has been working with funeral professionals for many years now — find myself turning to poetry, books, and music for inspiration. […]

6 Affirmations For the Modern Griever (And How To Use Them)

Figuring out what to say to someone who is grieving can be complicated and uncomfortable for anyone… even funeral directors and funeral guests alike.  So often, we settle for statements that are stereotypical, because quite frankly… we don’t know any better.  And when we rattle off conditioned responses to people deep in their grief, it […]

We Need Repeat Families: Three Steps Funeral Businesses Can Take to Retain Families

Retaining customers is key to having a thriving funeral business.  Yet all too often, funeral businesses pour time and resources into customer acquisition without considering what they’re doing to keep the customers that they’ve already served.  It’s not rocket science…but let’s get back to the basics.  Unsatisfied consumers decide not to do business with companies […]

15 Shareable Inspirational Quotes On Death, Dying & Grief

Sometimes grief can feel like it will swallow you up whole. And thankfully, that’s where funeral professionals shine — helping families move through grief, so that they can get the lessons and growth they need from it, so they can integrate it into their lives in a healthy way. These quotes are designed to help […]

Millennials & Pet Deathcare: Using Consumer Personas To Ride The Wave of Success

As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… Heck, it’s never ending! But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! This concept  is called Generational Constellation Theory. But what does it mean for […]