We Need Repeat Families: Three Steps Funeral Businesses Can Take to Retain Families

Retaining customers is key to having a thriving funeral business.  Yet all too often, funeral businesses pour time and resources into customer acquisition without considering what they’re doing to keep the customers that they’ve already served.  It’s not rocket science…but let’s get back to the basics.  Unsatisfied consumers decide not to do business with companies […]

15 Shareable Inspirational Quotes On Death, Dying & Grief

Sometimes grief can feel like it will swallow you up whole. And thankfully, that’s where funeral professionals shine — helping families move through grief, so that they can get the lessons and growth they need from it, so they can integrate it into their lives in a healthy way. These quotes are designed to help […]

Millennials & Pet Deathcare: Using Consumer Personas To Ride The Wave of Success

As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… Heck, it’s never ending! But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! This concept  is called Generational Constellation Theory. But what does it mean for […]

Fatherless on Father’s Day: 10 Ways to Remember Your Dad Today

Father’s Day can be very difficult for those grieving the loss of a beloved parent.   How do you hold space and inspire families as a funeral director during this emotional time of year? Below, you’ll find some ideas for moving through grief and honoring Dads to share with the families you support during this […]

4 Important Ways To Embrace Spring Time At Your Funeral Home

Ahh, spring is upon us. Technically, March 20th was the official beginning of spring in the Northern Hemisphere. Spring is the perfect time of year to tune into the blooming happening all around us. And the blooming is happening at your funeral home, too. After all the hectic-ness of the holiday season, it’s time to […]

25 Of The Most Amazing Funeral Songs Of All Time To Add To Your Playlist

What’s a great funeral service without music that celebrates the life of a loved one perfectly? We asked funeral directors across the country what their favorite funeral songs are, and the votes are in. Say goodbye to the typical bag pipes you’d hear at a funeral, because these top 25 funeral songs to play at […]

6 Strategies to Keep Families Coming Back After the Funeral Service for Generations

What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]

The Ultimate Funeral Aftercare Checklist For Supporting Families

As a funeral professional, you work hard to support your families through some of the most stressful and emotionally draining days of their lives. And while a beautiful funeral service will always help them to heal, mourn or even celebrate the life of a loved one, for most people, their grieving process can continue to […]

How to Grieve a Sudden Death [A Letter For Millennials]

This is a letter about grief from a millenial, to a millenial. Use this as a tool to help millennials in the journey of grief, or share it with them if they need it. We hope this is a useful resource for your client families, friends, family or anyone in between! ——- Dear millennial, I’m […]

8 Things You Should STOP Saying to Grieving Families (And What To Say Instead)

Gone are the days where client families automatically call up your funeral home to purchase a $8,000 casket because that’s the way they’ve always done it. Nope. The client families of today want guidance, support and options. They want to talk to you about how you can help them, and not in the same way […]