6 Affirmations For the Modern Griever (And How To Use Them)

Figuring out what to say to someone who is grieving can be complicated and uncomfortable for anyone… even funeral directors and funeral guests alike.  So often, we settle for statements that are stereotypical, because quite frankly… we don’t know any better.  And when we rattle off conditioned responses to people deep in their grief, it […]

The Value Of Grieving Publicly: What One Celebrity Entrepreneur Learned

It’s very rare that you come across someone brave enough to share the raw, vulnerable experience of losing their husband to terminal cancer. Renne Roleau, celebrity esthetician and founder of Renée Rouleau Skin Care, is one of those people. We heard about Renee’s courageous grief journey through our friend Adelle Archer (Co-Founder of Eterneva) when […]

The Ultimate Funeral Aftercare Checklist For Supporting Families

As a funeral professional, you work hard to support your families through some of the most stressful and emotionally draining days of their lives. And while a beautiful funeral service will always help them to heal, mourn or even celebrate the life of a loved one, for most people, their grieving process can continue to […]

9 Alternative (And Effective) Ways to Help Families Grieve

I just recently had to watch a close friend of mine grieve the death of her 1-year-old son. It was just about one of the hardest things I’ve ever had to watch. The death wasn’t completely unexpected. The little boy had suffered from a rare disease that kept him hospitalized almost the entirety of his […]

9 Ways To Support Families After The Funeral Service

In funeral service, you’re in the business of healing. That means creating healing opportunities for your families is the biggest contribution you can make in their lives. But let’s admit it, once the funeral service is over, it’s not easy to get families to visit your funeral home to receive that extra level of care. […]

The REAL Value of Social Memorial Websites

  Isn’t it crazy how humans are built to crave connections with others? It’s true, a recent Blue Shield study revealed that “social connectedness” actually makes us happier. And thankfully, the funeral industry has been supporting these social interactions for hundreds of years. As funeral professionals, its your job to bring people together to connect […]

5 Inspirational Grief Quotes to Share With Your Families

  Sometimes… you don’t always have the right words to say to a family who has just lost their loved one. As funeral directors, its our job to comfort families during their darkest hours – to make them believe that it will get better, if they just keep going, believing, and pushing on. But what […]

The #1 Way to Convert Your Funeral Home Website Visitors into Buyers

  Did you know that website visitors are four times more likely to pay attention to your content when it’s presented in the form of video rather than simply reading it? Obviously, no website can just contain video. However, when sprinkled strategically into your funeral home website, videos can be a marketing powerhouse. How? Well, […]

What Long Island Medium Can Teach Us About Grieving Families

Theresa Caputo has a gift. Everywhere she goes she sees, feels, and talks to the dead. No, this isn’t The Sixth Sense. Theresa is just a modern day Mom of two… who happens to  connect with spirits on a level that you and I can’t. On her show Long Island Medium, Theresa travels across the […]

Funeral Aftercare Debate: Let Families Mourn, or Comfort Them?

“Grief is what you think and feel on the inside after someone you love dies. Mourning is the outward expression of those thoughts and feelings. To mourn is to be an active participant in our grief journeys. We all grieve when someone we love dies, but if we are to heal, we must also mourn” […]