How The Death Industry Is Transforming Right Now

As we begin to dry off our wings from the storm that was COVID, the air of change breathes new life into an industry full of death. The changes may not have come easily, but they’re here. And, they’re not going anywhere. At least we hope not. Below, we’ll cover some of the major shifts […]

These Are The 7 Non-Negotiables Of A Funeral Home Website (According To Families)

It’s one thing to simply have a funeral home website. But it’s another thing to have a successful funeral home website that serves your client families and supports your business.  And sadly, but truly, not many funeral home websites do that to this day. If you’re scratching your head and wondering what your families are […]

14 Facts About Funerals We Bet Your Families Still Don’t Know

Although we’ve been conducting funerals for all of human history, the truth behind our modern practices is very much hidden in plain sight. For that reason, there are many misconceptions surrounding the funeral profession. This has led to many controversies over the industry as a whole. In reality, funerals are actually a pretty simple process, […]

Superhero Leadership: How You Can Make the World a Better Place At Your Funeral Home

I remember being so inspired after watching the modern day Batman movie (with Heath Ledger as the Joker, of course). I was inspired by the fact that an ordinary man, with no superpowers, was able to transform an entire city.  Today, I want to talk about how you, a funeral professional, aren’t so different from […]

5 Ways Irish Wakes Inspire New Ideas About Death & Funerals

Growing up with a mostly Irish heritage, I remained quite distant from my family’s Irish ancestry. That was, until I experienced the death of a family member for the first time as an adult. I can still remember the day my Mother got the call that my Uncle had passed. She put down the phone, […]

5 Topics Your Families Want to Know More About (And How to Teach Them)

How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]

It Takes a Village: How You Can Truly Support Families After Child Loss

As a funeral professional, you’re no stranger to guiding families through their toughest times.  But even the most seasoned professional can waiver when tasked with the unimaginable… helping a family cope with a child’s death.  The loss of a child is immeasurable in magnitude. It’s every parent’s worst fear, and a subject nobody really wants […]

7 Books To Open Your Mind On The Future of the Funeral Profession (While Your Stuck Inside)

There’s one good thing about being stuck inside while it’s cold and there’s a pandemic: BOOKS. Although you might not have as much time as those who are stuck home unemployed, chances are, with less social functions to go to, you’ve got some time on your hands to become even more of an expert in […]

6 Research-Backed Insights On How Families Choose Your Funeral Home

There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]

Why Facebook Advertising Works For Funeral Homes (And Best Practices)

Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]