3 Unexpected Opportunities For Creating Personalization In Funeral Service

When it comes to personalizing funerals, images, tribute videos, bookmarks, or maybe a balloon release might come to mind. However, the truth is that there are many ways to personalize a funeral that go beyond services or outward appearances. For me, a personalized funeral doesn’t look any certain kind of way.  A personalized funeral is […]

7 Mindfulness Practices For Your Funeral Business

Mindfulness is a hot topic just about everywhere you look these days. And if you’re anything like me, who can usually let stress take over my days at times, mindfulness is a great tool to incorporate into your workplace, your funeral business and even your services, arrangement process and communication with your families. Before we […]

4 Grief Wellness Trends To Consider Tapping Into In 2022

Grief wellness. A concept that might seem foreign to you. While you’re scratching your head trying to work out what exactly that means, this industry is booming like none other. While Death Doulas and Soul Midwives, also newer concepts, prepare one for death… grief coaches and AI technology help the bereaved face loss with plenty […]

5 Important Questions To Ask Before Making Any Major Business Decision At Your Funeral Home

Making decisions isn’t always easy, especially when it comes to major business decisions for your funeral home. I look around and see many businesses that are leading the way making decisions based on all the wrong reasons such short term profit, stakeholder’s desires and simple greed. Since many of the big businesses out there aren’t […]

8 Ideas For Social Listening To Grow Your Funeral Business

Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture.   What is social listening? According to Sprout Social, social listening is: […]

13 Facts About Your Funeral Home Website You Definitely Need To Know

Your funeral home website might be on the dusty shelf in the back of your mind, long forgotten. If that’s the case, it’s time to dust this baby off and start making your funeral home website the centerpiece of your funeral home’s marketing strategy. Before you think we’re only saying this because our whole world […]

A Peek Inside The Heart of A Hard Working Funeral Director

So, you think you know what funeral directors are about? Maybe you think you know that… They wear black everyday. They deal with crying families everyday. They try to sell you coffins and urns that are way out of your price range. But, that is not the whole story. In fact, that’s not even the […]

The Ultimate Guide to Funeral Marketing (50 Ideas To Try Today)

Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]

A Guide On User Experience, The Most Important Aspect of Your Funeral Biz

There is a lot of jargon in the tech industry that can confuse and muddle your understanding of important technology in your own funeral business. But trust us when we say, the term “User Experience” is not one of those terms.  Below, we’ll explain user experience in the best way we can, from a to […]

Why Disruption Is Actually Your Funeral Biz’s Secret Ingredient for Success

When the going gets tough, the tough embrace the chaos.  Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward.  Kind of like a not-so-gentle kick in the behind to get us moving […]