4 Ways to Create Meaningful Experiences in Cemeteries

  Cemeteries are fighting to remain relevant in a shifting culture that’s moving away from the want and need for physical burial spaces.  Not only that, cemeteries are falling out of relevance for many other reasons as well… For example, today’s culture is less religious than it was just decades ago.  And then there’s location. […]

We Need Repeat Families: Three Steps Funeral Businesses Can Take to Retain Families

Retaining customers is key to having a thriving funeral business.  Yet all too often, funeral businesses pour time and resources into customer acquisition without considering what they’re doing to keep the customers that they’ve already served.  It’s not rocket science…but let’s get back to the basics.  Unsatisfied consumers decide not to do business with companies […]

Millennials & Pet Deathcare: Using Consumer Personas To Ride The Wave of Success

As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… Heck, it’s never ending! But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! This concept  is called Generational Constellation Theory. But what does it mean for […]

3 Fresh Ideas For Connecting With Your Community At Your Funeral Home

Did you know that community outreach could be the most important component of your funeral home’s marketing plan? It’s true. According to the 2018 National Funeral Directors Association (NFDA) Consumer Awareness and Preferences Survey, when planning a funeral, only 8.3% of consumers call more than one funeral home! Further, 23.2% called one funeral home and […]

The Secret to Purpose-Filled Selling: Winning In Sales by Celebrating Life

What is the most common objection that you hear when advising families during a planning session? Maybe you have heard some of these: “The church is going*     to handle everything.” “I’m not going to have a funeral because I don’t want my kids to be sad.” “Just cremate me.” “My dad did not want a […]

Customer Experience: The Best Opportunity at Your Funeral Home in 2019 (Infographic)

In all of my time working with funeral homes over the last 15 years, I’ve known one thing to be true: Making your families feel heard and supported is the magic that creates a successful funeral business. Beyond pricing, services, facilities, it all comes down to customer experience. And if you don’t believe me, my […]

What Millennials Think About The Funeral Industry (And Why It Matters)

Ahh, Millennials. They might feel far away from your client family base, but in reality, they’re arriving into this space, and they’ll be around a while. With so much technological experience and ambition in them, they’re likely to be some key players in the funeral profession very quickly here. And in case you haven’t noticed, […]

5 Easy Ways To Enhance Your Funeral Home’s Online Presence

In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]

Why Funeral Ceremonies Matter (And How to Create An Extraordinary One)

We all know that the way our culture celebrates end-of-life has moved away from traditional. With that, more and more, individuals are falling into the “we don’t want anything” category and not seeking funerals at all. What’s up with the divide? What we’ve found, is that those that do opt for funerals today want life-focused […]

Becoming A New Mom — And A New Kind Of Funeral Director

Death changes everything. It takes the familiar and shakes it up. It takes our everyday and makes it messy. And this is how I’ve chosen to live my life as a funeral director: in symmetry with those who have to walk with death and grief. It’s a path that I’ve grown familiar with over the […]