We Interviewed The CEO Who’s Making It Possible To Become Trees When We Die

“The one who plants trees,knowing that she will never sit in their shade, has at least started to understand the meaning of life.”   A few weeks ago, I had the honor and privilege to interview Matthew Kochmann, the Founder and CEO of Transcend, a Death Start-Up on a mission to make becoming a tree […]

The REAL Value of Funerals (That Are Scientifically Proven)

Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]

Social proof: What Is It, And Why Is It Important for Your Funeral Home?

In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]

12 Funeral Marketing Secrets From Marketing Experts From All Industries

The funeral profession is probably the toughest profession to market. There are a lot of sensitivities to consider, as well as decades of terrible, tasteless funeral marketing to try and undo (like the ad below). So, it’s important to take a step back and listen to the experts before we re-create more bad funeral marketing […]

9 Unique Funeral Memento Ideas Your Families Will Want To Keep

Funeral mementos are to funerals, what wedding favors are to weddings. Everyone likes to keep a little something in memory of the celebrations we come together to share, whether it’s to celebrate a life lost or two lives coming together. Plus, it turns out that keepsakes help us on our grief journey in feeling connected […]

Morbidly Curious? This Death Card Game Makes Space for Conversations Around Death

In my own search for new and better ways to invite death into our lives and especially in conversations, I came across the death-inspired card game called Morbid Curiosity. James and Kimberley, a couple with a background in theater and grief counseling, started creating the game before Death Positivity was trendy and cool. Their approach […]

15 Pieces of Advice For New Funeral Professionals (From Industry Vets)

If you’re a funeral professional new to the field, this blog is for you. First of all, welcome to this ever changing, wildly changing world of being a funeral professional! It’s an exciting time to join this profession.  Just don’t get too comfortable, because the funeral profession you see now may not be what it […]

5 Death Influencers (Of All Ages) You Should Know About

I love Death Influencers because they’re changing the game for the funeral profession in a big way. If you’re reading this and thinking to yourself: “What the heck is a ‘death influencer?’” then let me explain. A Death Influencer is someone who has a large online following on one or more social media platforms, who […]

6 Skills Needed to Provide Memorable Client Family Support

Customer service and client family support are the pillars of your funeral business.  (And if you need the  science and research to prove it here ya go). If you don’t already know that, this blog offers a great opportunity to learn more about what makes great customer service. Below we’re going to cover some of […]

7 Social Media Insights For Your Funeral Home’s Success

As we’re closing out the middle of the year, it’s always time for a good check-in on how your funeral business is handling your social media marketing. It’s good to do an evaluation and find out how to start strategizing for next year as you continue to learn what works best for your unique audience, […]