Are you ready to step up your game in your funeral business, but aren’t sure how?! We’ve got you covered. We’ve collected some of our favorite books on communication, holding space, emotional intelligence, loss, grief and leadership (some of the most important habits of a successful funeral pro) to help you spark some fresh motivation! […]
Green funerals. A topic gaining HUGE momentum amongst client families. It seems like everyone is talking about mushroom burial suits and turning themselves into a tree when they die, these days. As much as the buzz means some true and real change is needed in the funeral profession, there are also challenges to doing things […]
Let’s be honest, there’s nothing fun about arranging a funeral service. Many families have never been responsible for planning a funeral and have no idea what steps they need to take. As we’ve discussed before, families usually start with a Google search for a funeral home in their area (97% of consumers do). They’ll […]
Mindfulness is a hot topic just about everywhere you look these days. We’ve all fell victim to letting stress take control of our day…and mindfulness is a great tool to incorporate into your workplace, your funeral business and even your services, arrangement process and communication with your families. Before we go over the ways to […]
Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
2023 is officially here. And with it, are lots of changes and transitions. Many of us have noticed HUGE shifts in the funeral profession over the last few years, especially since the pandemic. And this year will be no exception. There are a few big trends emerging in 2023 that are hard to ignore, so […]
In our profession and many others, when we think of tips to be successful, we might often jump to the more numerical, left brain aspect of our business. We might feel compelled to learn new statistics to track, new platforms or tools, etc. to reach this idea of success. But what about good old […]
“The one who plants trees,knowing that she will never sit in their shade, has at least started to understand the meaning of life.” A few weeks ago, I had the honor and privilege to interview Matthew Kochmann, the Founder and CEO of Transcend, a Death Start-Up on a mission to make becoming a tree […]
Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]
In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
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