5 Easy Ways To Enhance Your Funeral Home’s Online Presence

In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]

Why Funeral Ceremonies Matter (And How to Create An Extraordinary One)

We all know that the way our culture celebrates end-of-life has moved away from traditional. With that, more and more, individuals are falling into the “we don’t want anything” category and not seeking funerals at all. What’s up with the divide? What we’ve found, is that those that do opt for funerals today want life-focused […]

Becoming A New Mom — And A New Kind Of Funeral Director

Death changes everything. It takes the familiar and shakes it up. It takes our everyday and makes it messy. And this is how I’ve chosen to live my life as a funeral director: in symmetry with those who have to walk with death and grief. It’s a path that I’ve grown familiar with over the […]

The Value Of Grieving Publicly: What One Celebrity Entrepreneur Learned

It’s very rare that you come across someone brave enough to share the raw, vulnerable experience of losing their husband to terminal cancer. Renne Roleau, celebrity esthetician and founder of Renée Rouleau Skin Care, is one of those people. We heard about Renee’s courageous grief journey through our friend Adelle Archer (Co-Founder of Eterneva) when […]

22 Inspirational Quotes To Spring Your Funeral Home Forward

Don’t you just love the feeling of spring? I love walking outside this time of year and feeling the ripeness in the air. The fresh breeze of renewal. The warmth of the sun growing and growing. Physically, spring is a time of rebirth and inspiration. And with these inspirational quotes from some of the greatest […]

17 Photos of Epic Celebrations of Life To Inspire Your Next Funeral Service

A funeral service isn’t just about remembering the life that was lived. It’s about CELEBRATING the life that was lived. And what better way to celebrate someone, than by holding a funeral service that is as unique as their life? We love collecting our favorite celebrations of life to keep us inspired at funeralOne, and […]

Please Congratulate Me On My Funeral Plans

The ugly “F” word. No not, the swear word. But it might as well be… The word I’m referring to is funeral, as in, funeral plans. As in my own funeral plans. Everytime I tell someone that I’m making my own funeral plans, I hear some version of: “Are you dying?” “Is everything okay… do […]

A Quiz For Funeral Pros: How Well Do You Know Today’s Client Families?

If you haven’t seen with your own eyes, funeral pro… the families of today are changing. And as we move forward into these changes together, it’s important to see where you stand. Do you need to refresh yourself with what families are asking for on a nation-wide level?  Or are you completely up-to-date, and even […]

17 Fresh Funeral Marketing Tips to Stop Selling and Start Serving

Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]

Key Steps to Maximizing Your Firm’s Value — Now and In The Future

As a funeral home owner, your main focus is the families you serve. But at some point, you need to care for the business side of things, too. Like, what’s your plan for adding value to your business for the next 5, 10 or 20 years? Or even after you retire? (Gasp!) Paying attention to […]