Why Facebook Advertising Works For Funeral Homes (And Best Practices)

Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]

8 Funeral Service Industry Trends To Shape The Way You Do Business In 2021

2021 is going to be a big year.  It pretty much already has been a big one, right?! As we gear up for this year of transformation in business, how can we prepare ourselves, as well as our employees, processes, structures and products? Trends give us insight into where the market is headed, and how […]

4 Tips For Becoming The Leader Your Firm Needs In 2021

Last year was a rough year, I think we can all agree on that. We could all go for some inspiration and encouragement right about now as we land into 2021. When thinking about this year, one word comes to mind for all of us who have made it through: Champion. The word “Champion” is […]

7 Uplifting Videos To Find Inspiration Through Pain, Grief & Loss

Let’s face it, this has been a tough year.  Do I even need to remind you? One thing we could all use right now, especially if we’re experiencing some level of loss, fear, pain or grief, is some sense of inspiration. So whether you’re supporting people through grief and loss or experiencing it yourself, we […]

8 Creative, Pandemic-Proof Ideas For Serving Your Families This Holiday Season

The holidays are meant to be one of the most cheerful times of the year. But for families who have just lost a loved one, this time of the year can be the hardest for them… especially during times of social isolation. Feeling alone during the holidays can be one of the biggest hurdles someone […]

6 Traits Of a Successful, Revenue Generating Funeral Home Website

Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online.  Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget […]

After a Year Of Loss, Here’s Why We’re Grateful For The Lessons This Thanksgiving

If I could sum up 2020 in one word, it would be: loss. Whether it was a family member, a job, house, or just our “old lives”, loss has touched the heart of every person living through these times. And with Thanksgiving just around the corner… as curfews and lockdowns are reinstated nationwide, that lesson […]

9 Death Positive Posts Every Funeral Pro Should Read

Up until the last couple of years, conversations around death and dying within this profession rarely happened in the social media scene.  In fact, most funeral homes’ social feeds were essentially and endlessly obits. Thank goodness that we’re moving towards more and better conversations around death online, mostly thanks to the “Death Positive Movement” which […]

The Power & Potential of Funeral Rituals (That You Never Realized)

The funeral service industry has long relied on traditions. Traditions that often stemmed from, or were created within the realms of religion. However, with religious identification on a downward slope, is an opportunity to create a richness and meaning to death, that may not involve religious traditions.  But how? Through the power of ritual. Before […]

How Well Is Your Funeral Home Website Performing, Really? [QUIZ]

So, you’ve got a funeral home website. But is it any good?  Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it?  Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]