It Takes a Village: How You Can Truly Support Families After Child Loss

As a funeral professional, you’re no stranger to guiding families through their toughest times.  But even the most seasoned professional can waiver when tasked with the unimaginable… helping a family cope with a child’s death.  The loss of a child is immeasurable in magnitude. It’s every parent’s worst fear, and a subject nobody really wants […]

7 Books To Open Your Mind On The Future of the Funeral Profession (While Your Stuck Inside)

There’s one good thing about being stuck inside while it’s cold and there’s a pandemic: BOOKS. Although you might not have as much time as those who are stuck home unemployed, chances are, with less social functions to go to, you’ve got some time on your hands to become even more of an expert in […]

6 Research-Backed Insights On How Families Choose Your Funeral Home

There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]

8 (More) Grief Poems That Transform Pain Into Beauty

I think if there’s one emotion we all share through this pandemic, it’s grief.  The thing about grief, from my experience with it and writing about it for 9 years, is that it’s a teacher. A healer. A helper.  It sure doesn’t feel like it in the process, but looking back, there’s always gold in […]

Why Facebook Advertising Works For Funeral Homes (And Best Practices)

Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]

8 Funeral Service Industry Trends To Shape The Way You Do Business In 2021

2021 is going to be a big year.  It pretty much already has been a big one, right?! As we gear up for this year of transformation in business, how can we prepare ourselves, as well as our employees, processes, structures and products? Trends give us insight into where the market is headed, and how […]

4 Tips For Becoming The Leader Your Firm Needs In 2021

Last year was a rough year, I think we can all agree on that. We could all go for some inspiration and encouragement right about now as we land into 2021. When thinking about this year, one word comes to mind for all of us who have made it through: Champion. The word “Champion” is […]

7 Uplifting Videos To Find Inspiration Through Pain, Grief & Loss

Let’s face it, this has been a tough year.  Do I even need to remind you? One thing we could all use right now, especially if we’re experiencing some level of loss, fear, pain or grief, is some sense of inspiration. So whether you’re supporting people through grief and loss or experiencing it yourself, we […]

8 Creative, Pandemic-Proof Ideas For Serving Your Families This Holiday Season

The holidays are meant to be one of the most cheerful times of the year. But for families who have just lost a loved one, this time of the year can be the hardest for them… especially during times of social isolation. Feeling alone during the holidays can be one of the biggest hurdles someone […]

6 Traits Of a Successful, Revenue Generating Funeral Home Website

Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online.  Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget […]