4 Ways to Create Meaningful Experiences in Cemeteries

  Cemeteries are fighting to remain relevant in a shifting culture that’s moving away from the want and need for physical burial spaces.  Not only that, cemeteries are falling out of relevance for many other reasons as well… For example, today’s culture is less religious than it was just decades ago.  And then there’s location. […]

5 Lessons On Personalized Funerals via Real-Life Client Testimonials

A funeral service should leave a lifelong impression upon the families you connect with. The key is having that impression be a positive one.  Looking at a funeral home’s testimonials, you’ll start to notice the funeral homes that are truly glowing all have something in common… What is the special sauce? It’s the funeral directors […]

We Need Repeat Families: Three Steps Funeral Businesses Can Take to Retain Families

Retaining customers is key to having a thriving funeral business.  Yet all too often, funeral businesses pour time and resources into customer acquisition without considering what they’re doing to keep the customers that they’ve already served.  It’s not rocket science…but let’s get back to the basics.  Unsatisfied consumers decide not to do business with companies […]

7 Funeral Industry Thought Leaders You Should Be Following On Social Media

Every industry has a few thought leaders that are worth following on social media, and the funeral profession is no different! We’ve gathered some of the most epic Funeralpreneurs around the globe, but this time we want to give you some inspiration for your social feed! With that being said, here are our top 7 […]

7 Hilarious Ways to Celebrate the 4th of July As A Funeral Professional

Hey now, it’s time for barbecues, fireworks and all things 4th of July!  Except… we know for most funeral directors, holidays just mean another day on the job 😛 To celebrate the 4th of July, “funeral director” style, we  thought up some silly ways to bring the celebration to work (and hopefully also a smile […]

A No-Nonsense Outline For Writing Inspiring And Authentic Obituaries

How do you want to be remembered?  Obituaries are meant to capture a person’s life, yet often, they are written in a rush and can read as bland and impersonal, like the obituary below: Other obituaries, however, can make a lasting impact, like this humorous one below: As you can see, the difference between an […]

5 Ways to Use Your Sympathy Store (That You’ve Never Thought of Before)

If you’re reading this, chances are you’re either interested in, or already have, a Sympathy Store. Which means you already know how invaluable a Sympathy Store is for both funeral directors and the families that they serve.  But what you may not know is how useful this amazing tool actually is. A lot of funeral […]

15 Shareable Inspirational Quotes On Death, Dying & Grief

Sometimes grief can feel like it will swallow you up whole. And thankfully, that’s where funeral professionals shine — helping families move through grief, so that they can get the lessons and growth they need from it, so they can integrate it into their lives in a healthy way. These quotes are designed to help […]

Millennials & Pet Deathcare: Using Consumer Personas To Ride The Wave of Success

As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… Heck, it’s never ending! But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! This concept  is called Generational Constellation Theory. But what does it mean for […]

Fatherless on Father’s Day: 10 Ways to Remember Your Dad Today

Father’s Day can be very difficult for those grieving the loss of a beloved parent.   How do you hold space and inspire families as a funeral director during this emotional time of year? Below, you’ll find some ideas for moving through grief and honoring Dads to share with the families you support during this […]