3 Epic Marketing Tips Your Funeral Home Can Learn From Black Friday

I know what you must be thinking.  “Oh no, a blog about funeral marketing that’s compared to Black Friday. Seriously, what kind of decency does this writer have!?” Before you sink too deep into the quicksand of judgement, hear me out. Black Friday IS a manipulative mechanism used to create a false sense of urgency […]

Lessons Learned: Advice From The Trenches of Funeral Home Business Ventures and Misadventures

Starting and owning a funeral home is no walk in the park. Just ask Dale Clock, the owner of Clock Life Story Funeral Home and Clock Timeless Pets. At ICCFA this year he shared with us his top lessons learned from running a funeral business as a 4th generation funeral director. Check out Dale Clock’s […]

Death During a Pandemic: Creating Meaningful Moments for Families In Any Circumstance

Even in the best of times, it can be challenging to ensure every single family you serve feels as if they were able to fully honor their loved one at the end of life. During a pandemic, that flipped death care norms upside down. Circa 2020 and beyond, offering this opportunity was nearly impossible for […]

11 Aspects of Funeral Directing That Are Spookier Than Haunted Tales

Happy Halloween, funeral pro! This Halloween, we wanted to keep things light. Since, you know, the past 2 years have been probably the most intense of our lives. So, this Halloween, instead of telling spooky stories like we normally would, we want to speak to some of the less spooky, yet still incredibly relatable things […]

7 Resources You’ll Need For Planning An Epic Celebration Of Life

Everyone dies. That’s the only truth we know in this world. But, how can we celebrate a life that has touched communities, networks, friends and family in a way that’s worthy of this one special person? Well, we’ve been writing about this topic for years. But just writing about it doesn’t do it justice. Whether […]

5 Tips for Keeping Up With The World Of Digital Death Care

Anyone who is alive in a body is likely aware that every conceivable industry has undergone a digital revolution in recent years.  Even the most old-fashioned businesses have websites and social media profiles (or at least they should!).   Where’s it all going? Is some of this just a fad, a place-holder until we return to […]

9 Facts About Grief We Bet You Didn’t Know

Grief is one of the most prevalent emotions in the human experience. Yet, we know so little about it still. Biologically, there is still so much research and exploration to do to understand how we can support those who are grieving. Most of the findings on grief out there are stage-based models that are flat […]

Drink Tea and Talk Death: How to Host a Death Café

Unless you’ve been hiding under a social media rock, you’ve probably heard about Death Cafés. A Death Café is an event where people hang out and talk about death and dying,  usually at a coffee shop, and usually over coffee and treats. According to the official Death Café website, the official definition is: A group […]

The Best Social Media Platforms To Use At Your Funeral Home Right Now

Social media is THE marketing tool of the century. If you don’t already know that, here’s a whole collection of statistics on the importance of social media for business that show you the way. Now that we’re on the same page, let’s not waste any time and get into the best social media marketing tools […]

26 Go-To Sympathy Gift Ideas That Offer Comfort

Sympathy gifts, in general, can be a hard thing to shop for. Especially if you’re not a funeral professional, and haven’t had to face death in your life very much. Like, how the heck are you supposed to know how to support someone through something you’ve never gone through? How can you even start to […]