3 Unexpected Opportunities For Creating Personalization In Funeral Service

When it comes to personalizing funerals, images, tribute videos, bookmarks, or maybe a balloon release might come to mind. However, the truth is that there are many ways to personalize a funeral that go beyond services or outward appearances. For me, a personalized funeral doesn’t look any certain kind of way.  A personalized funeral is […]

7 Unique Sympathy Gift Ideas For The Modern Griever (That Aren’t Flowers)

Gone are the days of impersonalized sympathy gifts that have zero meaning for the person or family who’s grieving. In the past, we could just send a card to someone and call it good.  Now, grief is more complex.  People are less supported and more isolated.  And in that, we’re learning that a sympathy gift […]

6 Ways To Celebrate The Mothers In Our Lives This Mother’s Day

“Mother is the name for God in the lips and hearts of little children.”  —William Makepeace Thackeray   Today is a day that we take in North America to celebrate our mothers. And as we reflect on our own relationship with our mothers today, I invite you to scroll down and find a video that […]

6 Service-Oriented Alternatives To Direct Cremation

Direct cremation rates are on the rise, and have been for a long time. Harsh truth alert: People are increasingly seeing that a full blown traditional funeral isn’t only expensive, but also unnecessary. This could be because of the decreasing religious identifications, the pandemic, a lack of value education or… all three. Whatever the reason […]

7 Mindfulness Practices For Your Funeral Business

Mindfulness is a hot topic just about everywhere you look these days. And if you’re anything like me, who can usually let stress take over my days at times, mindfulness is a great tool to incorporate into your workplace, your funeral business and even your services, arrangement process and communication with your families. Before we […]

4 Grief Wellness Trends To Consider Tapping Into In 2022

Grief wellness. A concept that might seem foreign to you. While you’re scratching your head trying to work out what exactly that means, this industry is booming like none other. While Death Doulas and Soul Midwives, also newer concepts, prepare one for death… grief coaches and AI technology help the bereaved face loss with plenty […]

5 Important Questions To Ask Before Making Any Major Business Decision At Your Funeral Home

Making decisions isn’t always easy, especially when it comes to major business decisions for your funeral home. I look around and see many businesses that are leading the way making decisions based on all the wrong reasons such short term profit, stakeholder’s desires and simple greed. Since many of the big businesses out there aren’t […]

8 Ideas For Social Listening To Grow Your Funeral Business

Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture.   What is social listening? According to Sprout Social, social listening is: […]

13 Facts About Your Funeral Home Website You Definitely Need To Know

Your funeral home website might be on the dusty shelf in the back of your mind, long forgotten. If that’s the case, it’s time to dust this baby off and start making your funeral home website the centerpiece of your funeral home’s marketing strategy. Before you think we’re only saying this because our whole world […]

A Peek Inside The Heart of A Hard Working Funeral Director

So, you think you know what funeral directors are about? Maybe you think you know that… They wear black everyday. They deal with crying families everyday. They try to sell you coffins and urns that are way out of your price range. But, that is not the whole story. In fact, that’s not even the […]