2023 is officially here. And with it, are lots of changes and transitions. Many of us have noticed HUGE shifts in the funeral profession over the last few years, especially since the pandemic. And this year will be no exception. There are a few big trends emerging in 2023 that are hard to ignore, so […]
The holiday season is here. That means it’s a busy time for most of us, but especially for funeral professionals One of the greatest things to do during this season is to focus on what’s most important: SERVICE. So, we decided to focus on just that in this blog. We find that the more you […]
Is it truly possible to have a good death? If you’re reading this, there is a chance you might be triggered or offended by this idea. In fact, we’ve had folks get offended by us referring to anything around death as “beautiful”. And if you’re in the midst of a grief storm, I can totally […]
In our profession and many others, when we think of tips to be successful, we might often jump to the more numerical, left brain aspect of our business. We might feel compelled to learn new statistics to track, new platforms or tools, etc. to reach this idea of success. But what about good old […]
“The one who plants trees,knowing that she will never sit in their shade, has at least started to understand the meaning of life.” A few weeks ago, I had the honor and privilege to interview Matthew Kochmann, the Founder and CEO of Transcend, a Death Start-Up on a mission to make becoming a tree […]
Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]
You might have seen this article title and thought to yourself “Gratitude in Grief!!?! Yea right, maybe in your own dream world you can feel thankful while grieving”. We hear you. It sure sounds like an oxymoron to feel gratitude while grieving. However, neuroscientists and therapists agree that gratitude is one of the greatest practices […]
The holiday season is fast approaching, funeral pro. You might be wondering how you can work with the holiday season on your social media channels. If you are, you came to the perfect place. Today we’re going to share with you seven different ways to engage with your community on social media during the holidays. […]
When it comes to the topics of funerals and death, there is a bit of a lack of education around what the heck to do when it comes to these topics. Therefore, there are many rookie mistakes to be made, whether you’re a grieving family or a new funeral professional. We thought we’d make light […]
In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
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