6 Traits Of a Successful, Revenue Generating Funeral Home Website

Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online.  Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget […]

After a Year Of Loss, Here’s Why We’re Grateful For The Lessons This Thanksgiving

If I could sum up 2020 in one word, it would be: loss. Whether it was a family member, a job, house, or just our “old lives”, loss has touched the heart of every person living through these times. And with Thanksgiving just around the corner… as curfews and lockdowns are reinstated nationwide, that lesson […]

9 Death Positive Posts Every Funeral Pro Should Read

Up until the last couple of years, conversations around death and dying within this profession rarely happened in the social media scene.  In fact, most funeral homes’ social feeds were essentially and endlessly obits. Thank goodness that we’re moving towards more and better conversations around death online, mostly thanks to the “Death Positive Movement” which […]

The Power & Potential of Funeral Rituals (That You Never Realized)

The funeral service industry has long relied on traditions. Traditions that often stemmed from, or were created within the realms of religion. However, with religious identification on a downward slope, is an opportunity to create a richness and meaning to death, that may not involve religious traditions.  But how? Through the power of ritual. Before […]

How Well Is Your Funeral Home Website Performing, Really? [QUIZ]

So, you’ve got a funeral home website. But is it any good?  Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it?  Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]

How To Celebrate Halloween At Your Funeral Home In 2020

Halloween is here! If there’s one reason to dress up spooky, ditch your sugar cleanse and enjoy working in the death industry, Halloween is the one good excuse we have to celebrate something in this funky year of 2020! Without being able to go to Halloween parties or trick-or-treat, this time could feel a little […]

5 Common Grief Myths Busted By Grief Experts

Grief is something not many people understand, yet everyone experiences. And the way we grieve is changing, quickly. It seems that the old paradigm was seeing grief as a more linear process. And now, in the new paradigm, we’re starting to understand grief a little differently. Some of my favorite schools of thought on grief […]

11 Ways A Pandemic Changed Funerals Forever

What happens when a pandemic hits, and everything turns to chaos? Lessons are learned.  Innovations are made.  Evolution becomes a necessity. Whether you like it or not, this pandemic probably taught you a lot. You might feel bitter about these lessons. They might sting a little. But gosh darn it, you learned them. We, as […]

21 Social Media Post Ideas Your Funeral Home Can Use Today

It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]

10 Reasons To Say Thank You To The Funeral Profession’s “Last Responders”

Dear Last Responders of the coronavirus pandemic, I know that you probably haven’t heard the words “thank you” enough. It’s likely that as a Last Responder, you’re often the last one that comes to mind when we think of the heroes of the pandemic. Afterall, you do your work behind-the-scenes, and you don’t make a […]