We all know how the saying goes – time is money. When you’re a funeral business owner, you know how incredibly true this is. Your time is precious, so why waste it with funeral home website platforms that are costing you time and money, rather than helping you save it? There’s a better way to […]
How important is the design of your funeral home website? Some of you might think design isn’t meaningful to your website. That it’s just a “detail.” Like a photo, or a background color. But the truth is, design isn’t just how your funeral home website looks. Design is how your funeral home website functions; how […]
Take a long-time funeral director, a cemetery owner and a psychologist who specializes in grief counseling, put them together, and what do you get? An unconventional idea that just might be the future of cemeteries. At this year’s NFDA expo in Salt Lake City, Lynn Gibson and Jason Troyer of Grandview Cemetery hosted a seminar […]
Is your funeral home website helping your funeral business, or hurting it? Chances are, if you’re not receiving thank yous from families on how helpful or educational your website is, it might actually be hurting your funeral business. It’s always good to do a check-in and make sure that your website is still relevant, functioning, […]
Imagine this: Your funeral home creates a flawless, stupidly simple way for families to research, browse and even plan their funeral, right from your website. The solution you create is so simple that families don’t even need to pick up the phone to call you. Everything they need to know is right there for them. […]
Who knew that this blog post would be such an exercise in self-reflection? It’s weird to calm my brain down for a few minutes and pause to think about mistakes and mis-steps I’ve made since the inception of my business, Grace Funeral & Cremation Services, in June of 2009. I spend so much […]
The other day, I came across an article written by a good friend of mine, Dr. Alan D. Wolfelt, on funeral home customer service. There was one sentence in it that particularly struck me that read: “Funeral service just happens to be an old-fashioned, traditional goods- and services-based industry that might suffer more growing pains […]
In today’s times, differentiating your funeral home from the crowd is essential to your success. The funeral homes who are dominating their competition have an understanding of their brand and audience that is tested, multi-dimensional, and proven. Those funeral homes know that in order to succeed, your funeral home must understand these five things: 1. […]
Are you looking for ways to help your community find the perfect gifts to comfort families? E-Commerce may be the tool you’re looking for, and the reason is simple. Through eCommerce, your families can connect with each other and their loved ones faster than ever before. Now, a gift of sympathy and love is literally […]
“Well, their grandparents came to us, and their parents came to us, so when the need arises, they’ll come to us, too.” “Why brand ourselves or get out into the community, they know who we are and what we do. It’s just not important.” “All our marketing is word of mouth.” Any of these statements […]
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