What’s the difference between a business fueled by profit margins, and a business fueled by heart? The answer? Eterneva, a cremation diamond business founded by young-and-refreshing entrepreneurs, Adelle Archer and Garrett Ozar. Eterneva is on a mission to radically redefine the way we memorialize our loved ones. How do they do it? I […]
As 2019 fast approaches, so too does the new paradigm of funeral service. We had the chance to sit down with Louise Winter, the owner of Poetic Endings, recently to find out where she thought the funeral profession was headed… and what’s wrong with the current state of affairs. Louise shared her open and […]
For the founders of The Talk of a Lifetime (TTL), it was becoming more and more evident that people were just not that into funerals anymore. The TTL council wanted to tap into this growing demographic – the “I don’t want anyone to make a fuss when I die” group of people, who obviously could […]
In the early days of funeralOne, when I was just an excited kid with a lot of passion, I was always failing. And guess what? If it wasn’t’ for the failures of my early days… I would not be here today, writing this blog. We wouldn’t be serving 10,000 amazing clients around the world, everyday. […]
Whether we like to think about it or not, our own mortality is a very real thing. As funeral professionals, we help people face loss. But what about facing the process of death, and everything else in between? These 8 videos are some of the most inspiring we’ve found on the web to help tackle […]
Earlier this month, the funeralOne team was down in Nashville, Tennessee for the annual International Cemetery, Cremation and Funeral Association (ICCFA) conference! Not only is ICCFA one of our favorite events of the year because we get to meet with amazing funeral professionals from all over the world, but it also brings together some of […]
The other day, I came across an article written by a good friend of mine, Dr. Alan D. Wolfelt, on funeral home customer service. There was one sentence in it that particularly struck me that read: “Funeral service just happens to be an old-fashioned, traditional goods- and services-based industry that might suffer more growing pains […]
In today’s times, differentiating your funeral home from the crowd is essential to your success. The funeral homes who are dominating their competition have an understanding of their brand and audience that is tested, multi-dimensional, and proven. Those funeral homes know that in order to succeed, your funeral home must understand these five things: 1. […]
Is your company accurately represented on social media? Are you aware that Internet users evaluate your online presence and determine your relevancy and value based on the impression or “social proof” that sites like Facebook give? Well, they do, and here’s the story of how our mortuary, O’Connor Mortuary, went from not knowing anything about […]
Anyone that knows me will tell you that I’m not afraid to push the envelope and rewrite the rules. Why? Because playing by the rules is what leads to mediocrity. When I founded funeralOne, I had no VC funding, no trust fund, no product and only 1 employee. You might ask me, “How the heck […]
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