In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]
Through all our days of doing funeral home website design at f1, we’ve come across a few good gems that inspire us in a BIG way. In fact, if you come by and visit the headquarters, you’ll usually catch our CEO scrolling through some of the hottest website designs day in and out, because design […]
Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
How important is the design of your funeral home website? Some of you might think design isn’t meaningful to your website. That it’s just a “detail.” Like a photo, or a background color. But the truth is, design isn’t just how your funeral home website looks. Design is how your funeral home website functions; how […]
Is your funeral home website helping your funeral business, or hurting it? Chances are, if you’re not receiving thank yous from families on how helpful or educational your website is, it might actually be hurting your funeral business. It’s always good to do a check-in and make sure that your website is still relevant, functioning, […]
What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]
As a funeral director, there are PLENTY of hats to wear when serving your client families. And in today’s times, the technology hat is becoming a more and more important one to wear. For many, technology might not be your strong suit at your funeral home. In fact, according to our survey at ICCFA this […]
As a funeral professional, you work hard to support your families through some of the most stressful and emotionally draining days of their lives. And while a beautiful funeral service will always help them to heal, mourn or even celebrate the life of a loved one, for most people, their grieving process can continue to […]
Funeral directors tend to have a steep grudge against online marketing. But they’re not the only ones… any community-based business that thrives on face-to-face service and creating experiences is going to be hesitant about the importance of marketing themselves on the internet. After all, your families are your customers, and they live right down the […]
Funerals are all about celebrating personal relationships and memories. At the viewing, families share photos and videos of their loved one surrounded by friends and family. At the service, they reminisce over stories and anecdotes of their loved one’s happiest moments. All the while, building stronger connections — both with the people in the room, […]
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