The 5 Key Metrics To Measure The Success Of Your Funeral Home Website

Have you ever sat and wondered if your funeral home website is actually doing it’s job? But… the idea of website metrics makes you cringe or want to run away? If data isn’t really your thing, but you’re genuinely interested in how your funeral home website is performing, you’ve come to the right place. Below, […]

These Are The 7 Non-Negotiables Of A Funeral Home Website (According To Families)

It’s one thing to simply have a funeral home website. But it’s another thing to have a successful funeral home website that serves your client families and supports your business.  And sadly, but truly, not many funeral home websites do that to this day. If you’re scratching your head and wondering what your families are […]

8 Funeral Service Industry Trends To Shape The Way You Do Business In 2021

2021 is going to be a big year.  It pretty much already has been a big one, right?! As we gear up for this year of transformation in business, how can we prepare ourselves, as well as our employees, processes, structures and products? Trends give us insight into where the market is headed, and how […]

6 Traits Of a Successful, Revenue Generating Funeral Home Website

Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online.  Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget […]

How Well Is Your Funeral Home Website Performing, Really? [QUIZ]

So, you’ve got a funeral home website. But is it any good?  Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it?  Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]

9 Ways Your Funeral Home Can Support Grieving Families During A Time of Isolation

Wow, what an interesting time it is to be grieving a loved one…Right!? No matter where you are in the world, or what you’re experiencing, you are affected by the Coronavirus. That is not a question. And with all of the usual grief support systems we have being blown into the disruptive winds of COVID-19, […]

The 6 Elements of Compelling Funeral Marketing, Explained

With COVID-19 hitting our industry pretty hard, it’s good to build a solid foundation of online funeral marketing to attract potential families. Now more than ever, families are going to find your funeral home online, so here are a few ideas to let your funeral home shine with your funeral marketing: 1. A clear and […]

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13 Elements Of The Perfect Funeral Home Website Homepage

The other day, I was doing some of my routine funeral industry research, and I was reminded of a statistic that absolutely blows my mind:  “Most people would prefer to pre-plan a funeral, but only 33% do because they can’t find the information they need”. I don’t know about you, but to me, that’s a […]

The Healing Power of Sympathy Gifts, Explained

I’ve never really imagined myself to be the type to give someone a “Sympathy Gift”. And it wasn’t until I found myself facing the death of a family member, where I got to witness the true gift of Sympathy. My uncle was never really one you’d expect to be the sensitive and romantic type.. He […]

17 Baby Boomer Statistics That Will Change Your Funeral Marketing Forever

The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]