2021 is going to be a big year. It pretty much already has been a big one, right?! As we gear up for this year of transformation in business, how can we prepare ourselves, as well as our employees, processes, structures and products? Trends give us insight into where the market is headed, and how […]
Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online. Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget […]
So, you’ve got a funeral home website. But is it any good? Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it? Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]
Wow, what an interesting time it is to be grieving a loved one…Right!? No matter where you are in the world, or what you’re experiencing, you are affected by the Coronavirus. That is not a question. And with all of the usual grief support systems we have being blown into the disruptive winds of COVID-19, […]
With COVID-19 hitting our industry pretty hard, it’s good to build a solid foundation of online funeral marketing to attract potential families. Now more than ever, families are going to find your funeral home online, so here are a few ideas to let your funeral home shine with your funeral marketing: 1. A clear and […]
The other day, I was doing some of my routine funeral industry research, and I was reminded of a statistic that absolutely blows my mind: “Most people would prefer to pre-plan a funeral, but only 33% do because they can’t find the information they need”. I don’t know about you, but to me, that’s a […]
I’ve never really imagined myself to be the type to give someone a “Sympathy Gift”. And it wasn’t until I found myself facing the death of a family member, where I got to witness the true gift of Sympathy. My uncle was never really one you’d expect to be the sensitive and romantic type.. He […]
The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]
In this day and age, every business has to handle online reviews. Whether they’ve helped catapult your funeral business success or have been a huge wake up call for your business, reviews have the potential to do BIG things for you. In fact, today, 80% of consumers report that they rely on online reviews to […]
Are you leaving money on the table? This is a touchy and powerful question, for two reasons. One, we know you’re not in it for the money. And two, no one likes to hear their leaving money on the table! But… it’s good to bring your awareness to the aspects of your funeral home or […]
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