7 Creative Ways To Showcase Your Funeral Home’s Services


Creative Ways To Showcase Your Funeral Home’s Services

Let’s be honest, there’s nothing fun about arranging a funeral service. Many families have never been responsible for planning a funeral and have no idea what steps they need to take.

As we’ve discussed before, families usually start with a Google search for a funeral home in their area (97% of consumers do). They’ll begin looking for information that helps them to decide which firm to call.

After the second or third site, the web pages start blurring together. All of the funeral homes start to look the same – they’ll talk about their facilities, staff and fleets and have lists of obituaries – but nothing really engaging or helpful.

And then they click on your funeral home website. Right there, on the homepage, the content is speaking to them, educating them on the value of your services right off the bat. So how can you present your services in an engaging way? Read on to find out!

1. Incorporate video on your website

Posey Funeral Directors-Homepage Video

Did you know that website visitors are four times more likely to pay attention to your content when it’s presented in the form of video rather than simply reading it? Remember this as you create content to present your funeral home’s services and products on your website.

By creating a video that explains the value of funeral services and shows some pretty amazing possibilities, you’ll keep families on your website longer, help them envision their options, and you’ll be more likely to convert them into customers. (A Forrester study shows that adding video to your website makes your site six times more likely to convert a casual “browser” into a paying client).

Above, you can see Posey Funeral Directors strategically placed an inspiring video on their homepage to engage potential client families.

2. Use a Life Exploration Tool

More than ever, families are interested in celebrating their loved one’s life in a unique way, so make sure your site communicates how you can help them do just that. You could offer an interactive way for website visitors to browse all of the different funeral service options – from the traditional funeral to sending their ashes into space. Show them the possibilities are endless!

Moran and Goebel Funeral Home and Cremation Services - Life Exploration Tool

Here is an example of a Life Exploration Tool on Moran & Goebel Funeral Home & Cremation Service’s website that shows families all the different possibilities for celebrating life.

3. Create funeral service packages

In a recent blog on funeral pricing strategies, we talked about all the benefits of package pricing. Not only is putting your services together in packages good for your business, but it’s also good for families too. Consider sorting different products and services you offer into levels – or even better – type of memorializations. For example, you could have packages based on the level of personalization. Or, you could create “themed” packages based on religion, sex, family role, etc. Wedding planners use this type of pricing to take away the guesswork for their customers and to help sell a la carte services that are valuable yet often overlooked.


4. Make sure your website mobile-optimized

With the rise of smartphone usage, it’s more important than ever that your website is mobile optimized for families in need. There’s no telling where your potential client families will be when they’re in need of your services. If your website isn’t mobile optimized so they can see all of your funeral home’s options on-the-go, chances are they’ll probably leave your website for one that is optimized for mobile. Add in the fact that 59% of mobile users who find you on their mobile phone will visit your business (61% of them will call) and our case is closed.

Graceland-Fairlawn-Funeral Funeral Service's Mobile Website

Graceland Fairlawn mobile site makes contacting them as simple as a click of a button.

Instead of listing your product offerings on your mobile website (which could be too much content for mobile users), just provide an easy way for families to contact you. This way,  you can get them on the phone to discuss their funeral arrangements.


5. Use your flat screen TVs to show to your advantage

I’ve seen a huge trend in the last 5 years where funeral homes are beginning to place flat screen TV’s in a prominent location at their firm. This is a great idea because you can strategically use your TV’s to show off your funeral home’s offerings. Every tribute video, funeral webcast, personalized service or video testimonial you play on your flat screen gives you another opportunity to market your services to funeral guests and families in need. Who knows how many conversations- and sales – the videos you play on your flat screen will spark!

6. Hold an online conference with key family members

Ever have family members who didn’t live near their loved one, so they couldn’t be a part of the funeral arrangement process? Well, thanks to Facetime, Zoom, Whatsapp and Skype, the limits of location know no bounds. Now you can show all family members your different service options using video or screen sharing.

7. Share examples of previous funeral services

The best way to help families envision what their funeral service can be, is to share examples of previous services. We’re not asking you to take pictures of the loved one or their family, but share images of the memorial service’s set up and all of the personal touches that were incorporated. For example, take pictures of a unique service or a special luncheon you held. And don’t forget to show families examples real-life examples of your tribute videos and personalized print items.

Pray Funeral's Personalization Options

Pray Funerals does a great job of displaying their creative personalization options on their website.


Last Thoughts…

Whether you decide to show your families your unique service options online, offline or both, the key is to educate them on the value of everything you offer. Rather than simply focusing on disposition methods, talk to them about the benefits associated with all of the products and services you offer. For further help showing your families all of your unique options, and presenting them in an engaging way, check out some of these articles:

And don’t forget… educating families about the value of your services and showcasing their options all starts with the right website. Click here or give us a call at 800-798-2575, ext. 5 to learn more about funeralOne’s all-in-one f1Connect Website Platform.

How does funeral home showcase your service options? Tell us in the comments below!

Skip Willoughby


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  4. Ashley Johnson

    I liked that you said that using funeral home services will limit the stress and confusion from planning funeral services for a loved one. I would imagine that having assistance is planning and preparing funeral services would allow you to focus on what is most important during that time, grieving and paying your respects in regard to the loved one who passed away. I would be sure to consider using funeral services to ease the burden of death.

  5. Krystal Penrose

    Hey Ashley, such a well articulated response. Really love that you can see the value in funeral service, it’s truly a valuable service to the world!