Everyone talks about how important social media is for your funeral business.

Although our profession can be a tough one to approach through social media, with a little creativity and lots of patience, having a social presence can be very rewarding for your funeral business and your online audience.

And with 90% of businesses using social media, it’s safe to say that if you haven’t jumped on the social media bandwagon… 2020 is your year. 

If you’re needing some inspiration on the opportunities abound for your funeral home’s social media presence, look no further.

Check out these 25 statistics that prove social media to be the ultimate funeral marketing fuel

Facebook statistics

1. Users 65 years and older are the fastest-growing group on Facebook. (Sprout Social)

2. 74% of Facebook users are high-income earners. (Pew Research)

(Source: Sprout Social)

3. 88% of Facebook users are on the platform to stay in contact with friends and family. (Statista)

(Source: Sprout Social)

4. 15% of U.S. social media users shop on Facebook. (Hootsuite)

5. 90 million small businesses use Facebook. (Hootsuite)

6. Facebook growth for business is real, but slow and steady, with the average monthly change in page likes is just 0.13%. (Hootsuite)

Instagram statistics

7. In 2019, the percentage of US adults who use Instagram rose from 35% to 37% and the active reported users have held steady around 1 billion people. (Statista)

(Source: Sprout Social)

8. 90% of accounts follow at least one business on Instagram, it goes without saying that brands want in on the marketing action, too. (Instagram Business)

9. According to a survey, 78% say that they see brands on Instagram as popular, 77% as creative, 76% as entertaining and 72% as committed to building community. (Facebook)

10. Eighty-three percent of Instagram users discover new products and services on the platform. (Facebook)

(Source: Sprout Social)

11. 81% of consumers research products or services via Instagram. (Sprout Social)

12. After seeing a product or service on Instagram, 79% searched for more information, 37% visited the retail store and 46% made a purchase. (Sprout Social)

(Source: Sprout Social)

Pinterest statistics

13. 85% of women on Pinterest use it to plan life moments. (Sprout Social)

14. 58% say it helps them make shopping and purchasing decisions. (Sprout Social)

15. 82% say they find new products on the platform. (Sprout Social)

16. 89% of US Pinners use Pinterest for inspiration in their path to purchase. (Pinterest Business)

17. 47% of Pinners log onto the site specifically to shop, making it nearly four times more effective at generating sales than other social platforms. (Pinterest Business)

18. 1 in 2 people make a purchase after seeing a promoted pin. (Sprout Social)

19. 78% of users say content from brands is useful, including ads. (Pinterest Business)

Youtube statistics

20. YouTube isn’t just the go-to destination for video content; it’s also the second most visited site after Google. (Alexa)

21. 90% of shoppers have discovered a brand or product through the platform. (Google)

22. 68% of YouTube users watched a video to help them make a purchase decision. (Hubspot)

23. 80% of YouTube users who watched a video to help them make a purchase decision said they watched the video at the beginning of the shopping process. (Hubspot)

24. There are twice as many small- and medium-sized businesses advertising on YouTube since 2016. (Youtube)

Another way to be social, with social memorial websites

While your traditional social channels above are a huge aspect of your funeral marketing, don’t forget about the power of your funeral home’s social memorial websites. If you’re using a funeral website platform, these are likely going to be featured on your site. 

Since most people who visit your funeral home website are there to support your client families, invite them to get social with social memorial websites. You can read all about how to do that here. 

If you’re not yet taking advantage of the power of them, why not start now? Take a look at the stats below that show how valuable a social memorial website can be: 

25. One social memorial website (seen below) that went viral this year had more than 7,300 shares on Facebook and nearly 25,000 visitors. (Source: funeralOne)

26. More than 100 people interacted with this same social memorial website by leaving a comment, purchasing sympathy flowers and gifts, lighting a candle, or sharing a photo. Talk about a life well celebrated!  (Source: funeralOne)

You can view this live social memorial website by clicking on the image below:

Want to share the healing power of social memorial websites with your client families? 

Learn how you can get social memorial websites with our all-in-one f1Connect Website Platform for free by clicking here.

What are your favorite social channels to use for your funeral home? Tell me in the comments below.

Krystal Penrose

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