5 Tips for Keeping Up With The World Of Digital Death Care

Anyone who is alive in a body is likely aware that every conceivable industry has undergone a digital revolution in recent years. 

Even the most old-fashioned businesses have websites and social media profiles (or at least they should!).  

Where’s it all going? Is some of this just a fad, a place-holder until we return to the traditional ways of doing things? 

Not a chance. 

Here are some tips to help you avoid being a stick in the mud while the rest of the world moves ahead. 


1. Be ahead of the adoption curve

This means that instead of being at the tail end of trends, you’re keeping your finger on the pulse of things, and being open to adoption. This doesn’t mean you have to bet on every new technology or idea that comes down the pipeline, but it does mean you should be willing to try new things with your business. If you’re always waiting until you’re absolutely forced to get on board with new stuff, it’s likely that your competitors are going to pass you by. 


2. Take an objective look at what people want. 

In doing all the things to grow and maintain a healthy funeral business, it’s easier than you might think to lose sight of the most important thing: what your customers actually want from you. It’s sort of a “not seeing the forest for the trees” thing. We get so focused on our day-to-day tasks and on keeping up the same old standards, we forget to keep up with consumer trends. Which brings us to the next point….


3. Accept that people are changing more quickly than ever

In the not-so-distant past, you could gather data and make predictions about consumers going out for several years. Now, you’ll be lucky if you can make decent projections for the next several months. This is because the pace at which people are embracing new technologies and new concepts is getting faster and faster. Not only that, but they expect you to do the same.


4. Know that digital life is here to stay

While we are all eager to get back to in-person socializing after the pandemic, we’ll probably keep a lot of the online habits we developed during lockdown. People not only know that it’s possible to have virtual funeral and memorial options; they have come to embrace those things. They now expect funeral homes to offer those things forevermore. How can you embrace these trends, and even recreate your services in the face of these trends?


5. Take heart in knowing that people still want what they’ve always wanted

At the end of the day, even with all the technological advances and social changes, people are still looking for what they’ve always looked for. They want you to provide them with good value, and they want you to make it easy for them to understand and use your services. Most of all, they want to feel as if you really care. That you’ll treat each person who comes through your doors as if they were your own family. 


The bad news in all this is…

If you’re resistant to changing with the times, you may render yourself obsolete in the new funeral profession landscape. The good news is that as long as you maintain the caring heart of your business, it’s easy to get your digital ducks in a row. 

Get in touch if you’d like to chat with us about all the different ways you can face the future with everything you need to succeed in a digital world. 


What digital trends are you embracing at your funeral business? Tell us in the comments below!

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