We relocated our funeralOne headquarters from St. Clair Michigan to downtown Detroit about 6 months ago. Since then, we’ve been working like crazy to make it feel like home—and it’s like nothing you’ve ever seen before! Trust me, this isn’t your typical office space. Take a tour through our new headquarters and you’ll get a [...]
Everyone wants to come up with the next big idea that will bring their funeral firm growth, but very few are adept at knowing how. Take eCommerce for example, how many of you thought of it as a passing fad when you first heard about it—claiming your families don’t shop online? Well, with statistics showing [...]
“A mother is the truest friend we have,” wrote Washington Irving. Since Mother’s Day is Sunday, May 13th, let’s honor the mothers in our lives by taking a closer look at what they can teach us about caring for client families. Mothers are comforting, selfless and supportive. They listen closely when we need to open [...]
Previously, I predicted that in 5 years from now, the national cremation rate will hit 57%. Today, I’m going to explain to you where that prediction came from. Over the years I have heard many explanations about why the cremation rate is rising. Shifting demographics, incomes, religious affiliations, transient society have all played an alleged [...]
You met Kristan McNames in 5 Ways Your Funeral Home Can Freak Out the Competition. Now, we get a firsthand look at some of the different ways she’s shaking things up to promote her funeral home and connect with her community in Rockford, Illinois. In this guest blog post, Kristan shares some insider secrets on [...]
A meaningful funeral service isn’t about the number of people who attend, or the amount of flowers that fill the room. The most meaningful of funeral services are the ones that reflect the life that was lived. Today’s families are shying away from the traditional cookie-cutter funerals and embracing unique and personalized funeral services that [...]
We all know what the Funeral Rule declares: you must offer your General Price List when you begin to discuss the type of funeral or disposition that you can arrange, the specific goods and services that you offer; or the prices of your goods and services. But what does that mean when your first interaction [...]
If there’s one thing I can’t stress enough to you, it’s how important educating your potential client families is to your funeral marketing efforts. And I’m not talking about educating them with content about the history of your funeral firm, staff and your facilities. I’m talking about providing them with quality content that answers their [...]
Your funeral home website has the ability to serve as the #1 tool for attracting families to your firm. Unfortunately, a few common mistakes on your funeral home website can actually drive potential families away before they ever contact you. Never underestimate the power of your website. Here are the 5 deadly sins of a [...]
To quote Anne Roddick, the founder of The Body Shop, “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” But, just how different is “different enough”? And, when most funeral homes offer much [...]
Get our latest articles delivered to your email inbox!
