The Ultimate Funeral Aftercare Checklist For Supporting Families

As a funeral professional, you work hard to support your families through some of the most stressful and emotionally draining days of their lives. And while a beautiful funeral service will always help them to heal, mourn or even celebrate the life of a loved one, for most people, their grieving process can continue to […]

What Would Funeral Service Look Like If We Weren’t Afraid?

“What would I do if I wasn’t afraid to fail?” This is the most powerful question I’ve ever asked myself on my journey of life thus far. The answers almost always bring me to a heart-thumping, breath-shortening, anxious state. But, let’s be honest, how often do we ask ourselves what we’d do if we weren’t […]

How to Build Trust with Families with Online Reviews In 6 Easy Steps

So you want to build trust with your client families? From what we’ve experienced over the years, this seems to be the way to success in your funeral biz. In fact, 70-80% of people research a company online before they visit the small business or make a purchase with them. That all goes to say […]

7 Steps to Go From Stressed to Refreshed at Your Funeral Home in 10 minutes

Feeling stressed? Chances are, if you clicked on this post, the answer is yes. First of all, we want to tell you that everything is going to be okay! Just take a breath, remind yourself that you GOT this, and take these 7 steps to go from stressed to refreshed in just 10 minutes:   […]

How To Be A Better Communicator with Your Families [Slide Deck]

Building a strong foundation of great communication is the first step of successful funeral marketing, customer service, aftercare, and everything in between. We recently put a blog post into the world on creating great communication inside the funeral home, and got so much feedback from it, that we’ve decided to make a slide deck based […]

7 Questions That Will Start Attracting More Ideal Client Families

So many experts will tell you that strategy is going to improve your funeral marketing. In many ways, I agree. Strategy IS important But what I’ve found from personal experience is that when it comes to attracting families, it’s not so much about reaching out, than it is about becoming magnetic. Magnetic? Yes, magnetic. Meaning, […]

15 Questions Every Funeral Director Should Ask When You’re Overwhelmed

I have lived a long life and had many troubles, most of which never happened. —Mark Twain Ahhhhh, the feeling of overwhelm. A feeling I imagine you’ve felt before if you’re a funeral professional. If it’s here, allow it to take its shoes off. Welcome it in. Maybe you’re used to this feeling, or maybe […]

How to Grieve a Sudden Death [A Letter For Millennials]

This is a letter about grief from a millenial, to a millenial. Use this as a tool to help millennials in the journey of grief, or share it with them if they need it. We hope this is a useful resource for your client families, friends, family or anyone in between! ——- Dear millennial, I’m […]

Why Good Funeral Directors Know How To Laugh At Themselves

When you work in the funeral service industry, there are a few traits that make you really good at your job. Some say it’s a service-oriented mindset. Others are just born to be good funeral professionals. A select few are just trying something new, and their sheer curiosity is what drives them into a successful […]

Winners Always Quit (And 6 Other Principles of Funeral Home Success)

Batesville Masters Club member Dave Shank was a Kansas funeral director for nearly two decades, so it comes as no surprise that he has distinct habits and principles that have guided him in his career. At ICCFA, Dave shared with us his favorite guiding principles of excellence, based on the book ‘Winners Always Quit’, by […]