The Ultimate Who, What, When Where And How Guide To Funeral Social Media

Creating a great funeral social media strategy can be a challenge.That’s because there are so many different elements you need to consider. Whether you’re talking choosing the right social media sites, creating content or getting the timing right, there are a lot of moving parts.That’s why we’ve provided this comprehensive guide to the basics of […]

5 Mistakes I Made Running My Funeral Home (And How You Can Avoid Them)

Who knew that this blog post would be such an exercise in self-reflection?  It’s weird to calm my brain down for a few minutes and pause to think about mistakes and mis-steps I’ve made since the inception of my business, Grace Funeral & Cremation Services,  in June of 2009.  I spend so much time in […]

5 Reasons Your Funeral Home’s Website Design Is More Important Than You Think

The other day I read that 75% of families who visit a funeral home website to learn more about them don’t actually end up contacting the firm.Let’s take a minute to think about this stat.That means that only one out of every four people who visit your website end up finding what they’re looking for. […]

How To Foster Innovation At Your Funeral Home

One of my favorite feelings in the world is when myself and the funeralOne team get together to toss around our wildest ideas for a new project. When the passion begins to flow, we know we’re truly on to something great. After all, new ideas are usually what spark innovation, passion and collaboration in a […]

5 Myths Of Funeral Personalization Debunked

Funeral personalization is a hot topic. It’s generated buzz in just about every news outlet there is. And let’s just say it’s got the attention of more and more funeral homes who are on a mission to put the “fun” back in funerals.But like anything with real heat, it’s gotten a bit distorted. Somewhere in […]

27 Easy Funeral Marketing Ideas You Can Put Into Action Today

Last summer, we published a post questioning the quality of marketing in the funeral industry.It stirred up so much dust that it inspired a series of blog posts from some of the thought leaders in our industry such as Connecting Directors and Caleb Wilde.To help put an end to funeral marketing shame, we want to […]

Why Nobody’s Shopping On Your Funeral Ecommerce Store

Is your funeral eCommerce store not getting the amount of traffic or sales you hoped for?There’s probably several really good reasons behind the problem that may be hard for you to see without putting a virtual magnifying glass up to your store. Thankfully, that’s what we’re going to do today so we can catch the […]

A Letter To The Funeral Director I Haven’t Met Yet

Dear funeral director I haven’t met yet,I know I should have written before. Please forgive me.But I got the feeling that you were beginning to forget about me. And I wanted to let you know that while I haven’t been upfront with what I wanted from you, I’m here now.They say you only live once, […]

4 Examples of a Great Customer Experience To Inspire Your Funeral Home

The other day, I came across an article written by a good friend of mine, Dr. Alan D. Wolfelt, on funeral home customer service. There was one sentence in it that particularly struck me that read:“Funeral service just happens to be an old-fashioned, traditional goods- and services-based industry that might suffer more growing pains because […]

Transform Your Funeral Marketing With These 35 Amazing Tools

Does the thought of marketing your funeral home online make you think of time, money and effort you don’t have? If so, you’re not alone. Many funeral homes mistakenly think that online funeral marketing is an expensive, complicated and challenging process.But the truth is, marketing your funeral home online won’t cost you a lot of […]