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18 Signs You’re Funeral Director In Need of a Vacation

Ahhh, summer time. For your teacher friends, that means two whole months of vacation. For the rest of your friends that means at least one 2-week long vacation. But for you, my fellow funeral director, summer time just means there’s a bigger change you might catch some sunlight when you get out of work. It’s no […]
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How To Look At Your Funeral Home Website The Way Your Families Do

Perspective – we all talk about it, but how many of us really have it?When you’re close to something, you just don’t see it the same way others do. That also applies to your funeral home’s website. You know what you intend it to do, but when did you last check that it was really […]
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6 Tell-Tale Signs It’s Time To Amp Up Your Funeral Personalization

When’s the last time you took a closer look at your funeral home’s personalization efforts? The truth is, most of us don’t. Instead, we offer the same type of “personalized funeral” we’ve been offering for years.And unfortunately, according to dozens of studies, surveys and articles, what we’re offering isn’t what families are looking for.So how […]
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3 Things I Wish Someone Told Me Before Becoming a Funeral Director

Funeral directors wear nice suits and drive fancy cars.At least, that’s what I thought when I was a little girl.That’s what I saw when I would go to the funeral home. My uncle would be standing there, talking to a grieving widow and walking her out to her car before he got into his Cadillac […]
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36 Questions To Quickly Identify Your Families’ Needs

Today’s families are different.They’re complex, mobile and spend more time online than ever before. Oh, and did we mention that most of them don’t even want what you’ve traditionally offered them when it comes to funeral services?It’s true. So now that your families have changed, how can you change to effectively attract and serve them? […]
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15 Inspiring Quotes From Our Founding Fathers

Since the United States adopted the Declaration of Independence on July 4, 1776, we’ve had many inspiring presidents lead our wonderful country.Some of them have left behind not just political or economical change, but words that are meant to inspire us for generations to come. So why not celebrate the 4th of July by looking […]
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How To Create a Meaningful Vision For Your Funeral Home

Question: What is your funeral home’s vision statement?Do you know what it is? If you do, do me a favor and write it down…now.Chances are, if you didn’t write it down, it was for one of three reasons: 1) You don’t know what it is 2) You forgot it or 3) You don’t have one.If […]
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These 10 Real Funeral Home Testimonials Reveal What Families Truly Want

What really attracts client families to your funeral home? What turns them away?There’s a lot of research out there about how families see your funeral home, but the best way to find out is to hear their real stories about their experience with you. That’s why we’ve collected 10 REAL reviews to get families’ thoughts […]
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9 Of The Most Incredible Obituaries Ever Written

Obituaries are one of the most unique forms of literature ever written.They’re one of the few writings that truly capture someone’s life… if written correctly.Over the years, we’ve seen many people deciding that the traditional obituary is not for them. Instead, many people today want an obituary that’s memorable and not cookie cutter. One that […]
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5 Remarkable Marketing Campaigns Your Funeral Home Can Learn From Today

If there’s one thing I’ve learned over the years, it’s that marketing your funeral home isn’t always easy.In fact, it’s actually quite hard to find new ways to attract the right audience. Without the right inspiration, you might end up with a funeral home advertisement that looks like this:Sadly, this isn’t the only bad funeral home […]