The Funeral Industry: Consumer Preference vs. Industry Standards

Perched amongst the Hinoki Cypress trees in the Awazu Onsen area of Komatsu, Japan lies what is believed to be one of, if not the oldest, hotel in the world – the Hoshi Ryokan. This ancient establishment was founded in 718, and has been in the family for some 46 generations. You could guess that […]

Why Having A Trustworthy Funeral Home Brand Is More Important Than Ever

When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]

How to Keep Your Funeral Marketing Relevant in 2018

One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]

14 Easy Ways to Be a Better Communicator With Your Families

After spending nearly a decade working with funeral directors, there is one thing I find to be the most challenging for them. Can you guess what it is? Effective communication! More specifically, communicating the value of their services to families. Of course, before we communicate with families, we’ve got to make sure we’re good in […]

4 Mindset Shifts to Radically Change Your Funeral Marketing

We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]

What Cremation Families Really Want (And How to Offer It)

Why is it that families choose cremation more often than they choose traditional funeral services? This – it’s the question of the decade, isn’t it? At ICCFA 2018, Doug Gober, president and owner of Gober Strategic Capital, believes he might have a hunch on why. According to Doug, this choice points to a larger dilemma […]

Socialnomics – Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World

One thing we’re always excited for when the ICCFA convention rolls around is the opportunity to seek new inspiration, learn and grow. This year, #1 bestselling author, Erik Qualman’s session, “Socialnomics: Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World” was one we couldn’t miss! Read on for our key insights. In this digital-age […]

5 Types of Inspiring Funerals That Are Making A Wave Of Change

Funeral service is changing, that’s for darn sure. There is a lot of talk about this on the interwebs, but a lot of that talk says that our profession is changing because our customer is changing. This is true. But what if we showed the world that the funeral profession is changing because we WANT […]

Have You Taken a Walk In Your Client Families’ Shoes Lately?

When’s the last time you took a walk in your client families’ shoes? This might sound like a silly question for some people. But taking on the perspective of your client families’ is one of the most important things you can do for your business… especially in a world where tradition and “the old way […]

8 Things You Should STOP Saying to Grieving Families (And What To Say Instead)

Gone are the days where client families automatically call up your funeral home to purchase a $8,000 casket because that’s the way they’ve always done it. Nope. The client families of today want guidance, support and options. They want to talk to you about how you can help them, and not in the same way […]