5 Huge Conversations Funeral Service Is Missing Out On [And How to Join Them]

If you take a good look around, you’ll find that there are hundreds, if not thousands, of buzz worthy conversations happening about death… right now. Death has become a bigger topic in the media than we expected it to be over the last couple of years. This is GREAT news for our profession. But for […]

6 Places To Source Inspiration for Personalized Life Celebrations

There is one thing the funeral profession can always use more of… Can you guess it? Innovation? Technology? Return on investment? Client families? Agreeably, maybe the profession could use more of all of those. But what DRIVES innovation, technology, ROI and client families is… (drum roll please) Inspiration. Yes, funeral professional. You, myself, and everyone […]

What Embracing Death Can Teach Us About Life

As a personal development junkie, it’s no surprise that I found myself drawn to a lecture with a Qi Gong master who was visiting from a highly regarded monastery in China. This man had spent his entire adult life in a monastery, which I found incredibly admirable. And I was excited to wrap my heart […]

10 Questions to Ask Families That Turn An Average Funeral Service Into A Unique Celebration

As a funeral professional, you want to offer amazing value, right? If you’re like most funeral pros we meet and chat with everyday, that answer is probably a capital YES! And at the heart of amazing service, is usually a unique life celebration. No matter how extravagant or simple, our research over the years has […]

The Art of Imagineering a Unique Funeral Service

My high school speech teacher, a favorite to many, known as “BC”, was dying. I met with BC and her brother to discuss possibilities for her service, listening as they recalled all the plays and student activities she had directed, and her many interests. I let my imagination run with ideas to celebrate her life. […]

What the Funeral Home of the Future Looks Like

What does the funeral home of the future look like? There are so many schools of thought – some people think funeral homes will be incredibly technologically advanced in the future, while others think funeral homes will go off-grid, or even disappear all together. Whatever your vision is for the funeral home of the future, […]

20 Funeral Marketing Ideas to Try Today

Funeral marketing is a topic many people avoid, because it takes time that perhaps you don’t have. Fortunately, though, marketing your funeral home is becoming easier and easier as more channels are being created for us to stay connected. These days, it doesn’t have to cost tens of thousands of dollars to advertise yourself via […]

What Makes a Great Funeral Service? Here’s What Hundreds of Client Families Said

It’s no secret that the landscape of funeral service is changing. And, so are the needs of our client families. But what path are all these changes leading us to? What defines a GREAT funeral service now, in 2018? To find the answers, we surveyed a few hundred consumers. The research wasn’t surprising, yet it […]

5 Things It’s Time to Finally “Kill” On Your Funeral Home Website

Although the title might be pun-y, we take the success of funeral home websites pretty seriously here at f1. In fact, we recently read that 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. How’s that for important? All that being said, giving your funeral home website […]

6 Things Funeral Service Needs to Hear When The Going Gets Tough

The story of funeral service is one that is ever-changing. And, as you may have experienced, transformation of this degree often yields moments that vary wildly between “what an exciting time to be in this! and  “what are we actually doing here?” And that yo-yo experience might feel very tough sometimes. So how do we […]