About 15 years ago, I had the privilege of being involved with a Batesville research project called the “Funeral of the Future.” One of the most important findings that came out that project was that less than 5% of all funerals were personalized in any meaningful way. We reached that insight by asking funeral homes [...]
I’ve had a chance to meet a lot of funeral directors throughout the country and even around the world. So when I was asked to write a blog about what makes funeral directors likeable, I really had to stop and think. It’s not that you’re not likeable. In fact, having the chance to meet and [...]
Mother’s Day prompts us to think about the women in our lives who are constantly taking care of others and balancing work, family and life in general. As you think about how you are going to honor the special women in your life on Mother’s Day, take a moment to consider the women who play [...]
Do me a favor and watch this video (trust me, it’s worth it): Did you notice anything different about this ad from any other advertisement? First off, there was no dialogue or words used throughout the entire video. Second, you might have noticed that the ad is for Google Search, but it really [...]
It’s not an easy time to be a funeral director. We’ve found ourselves in a snowball effect. The consumers of today aren’t interested in a traditional funeral anymore. And unfortunately, if we aren’t leveraging the Internet to educate our value to consumers, we make it easy for them to choose a direct cremation. In turn, [...]
If you’re in the funeral profession, it’s no secret that cremation and the lack of value of funeral services has made a pretty negative financial impact on most funeral homes. However, there is one aspect of funeral service that’s experienced quite the opposite financial impact. Can you guess which service that is? It’s the pet [...]
“It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Clarence Darrow Thanks to the Internet, there has been a fundamental shift in the way today’s families research and make funeral service decisions. This might not come as a surprise to you, but if [...]
The other day, a good friend of mine told me to try this new restaurant in downtown Detroit that has the BEST darn Cuban sandwiches… ever. And after reading some reviews on Yelp and Google my inner foodie began to yell “YES!! A cool, new restaurant!” Excited to try this new Cuban restaurant, I gave [...]
Leadership – there are many ways to define it, but one of my favorite quotes about leadership is John Maxwell’s: “A leader is one who knows the way, goes the way, and shows the way.” Great leadership is the hallmark of a successful business. And like a great leader, your funeral home’s website is the [...]
On Monday, April 15th the unthinkable happened. Hours after the first runners passed the finish line, a bomb exploded at the Boston Marathon, killing three and injuring more than 183 innocent people. We’d like to take this opportunity to remember and honor those who were injured or lost their lives during this tragic event – [...]
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