How “Best Purpose” Trumps “Best Practice”

It was late 1989. Rachel was then in her mid 70’s.  A retired school teacher, she had worked for us for about 6 or 7 years.  She was a quiet, unassuming and gracious woman who had that gift of always making you feel welcome. As a part-time hostess at our funeral home, Rachel was stationed […]

Why Baby Boomers Want You To Commemorate Them (And Forget About Traditions)

I recently came across an article that surveyed Baby Boomers, asking them to select and submit images that represented their feelings about traditional funerals. The submissions were rather surprising. All of the images were oozing with dark colors and sorrow.  One person even submitted a photograph of a shark to represent his anxiety and feelings […]

Why SEO is Critical to Your Funeral Home Website

When you’re searching for things on Google, Bing or Yahoo, which search results do you click? Chances are, you probably choose the links that are near the top of the search results page. And you’re not alone – in fact more than 50% of search engine clicks go to the #1 position. Do me a […]

christine-biggins-yoga-aftercare

Expert Insight: How Yoga Aftercare Helps Grieving Families

Christine Biggins was featured in one of our most read blogs, 5 Ways Your Funeral Home Can Freak Out the Competition. Now, we get a firsthand look at this funeralOne client’s unique approach to serving her community in Rockland, Massachusetts. Christine shares some very personal insights on how she uses the power of yoga to […]

Expert Insight: How to Humanize Your Funeral Marketing

You met Kristan McNames in 5 Ways Your Funeral Home Can Freak Out the Competition. Now, we get a firsthand look at some of the different ways she’s shaking things up to promote her funeral home and connect with her community in Rockford, Illinois. In this guest blog post, Kristan shares some insider secrets on […]