When you create a business model for your organization, you spend a great deal of time looking at your customers, your value, your products, your strategies, etc. But what happens when your customers – and their needs – are changing? You might first think to put a BandAid on it, and offer up some products […]
A new year brings a new opportunity for innovation and improvement. As 2015 winds down and you look ahead to strategies and plans for 2016, ask yourself what resolutions and goals you hope to accomplish in your professional life next year. It can be easy to fall into a routine, sticking with the business strategies and practices that […]
Funeral conventions are one of my favorite events in this profession… and it doesn’t get bigger or more exciting than the National Funeral Directors Association’s (NFDA) annual conference. It’s exciting and invigorating to walk around the trade show floor, seeing the latest and greatest funeral releases of the year. But my favorite part of the […]
For funeral directors, there is perhaps no sentence sweeter or easier on the ears than, “I’m here to pre-plan my funeral.” (Ahh, just say it to yourself a couple times… brings a smile to your face, doesn’t it?) Why exactly do funeral professionals prefer pre-planning? Mostly because it gives them a chance to really connect […]
Planning your own funeral is easier said than done. Heck, even thinking about it is hard to force yourself to do. But after conquering my fear of death throughout the last three years as a blogger in the funeral service industry, I decided it was time to put some thought into my own funeral. After […]
It’s no secret that funeral service is slow to change. But when we have a lot of science-backed data to show us the validity in changing, why would we ignore it? Maybe it’s because we haven’t seen the data yet. After all, funeral service also happens to be one of the least research-focused professions out […]
Have you ever tried finding out the price of a funeral service… as a customer? It’s not exactly an easy task. For some reason, many funeral home websites don’t make it easy for families to find the prices, which to me, sounds downright crazy. Even when you do come across the rare funeral home website […]
Recently, I came across a rant on Facebook where a good friend of mine was complaining about the lack of care he experienced at funeral service he attended. The sad part is, I see posts like these on a monthly, if not weekly basis. The one thing that I find hard to understand here is […]
One of the biggest weaknesses in funeral service, to me, is our lack of understanding of our customers. Sure, there is research out there, but surely not enough. And until we do start to invest more time and money into research, we’re going to continue missing the boat on some big opportunities for each of […]
One of my favorite feelings in the world is when myself and the funeralOne team get together to toss around our wildest ideas for a new project. When the passion begins to flow, we know we’re truly on to something great. After all, new ideas are usually what spark innovation, passion and collaboration in a […]
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