I know what you’re thinking. Apple? Really? You’re probably saying: “I’m dealing with the emotions of families who have lost loved ones and have truly major concerns on their minds! How do I apply learnings from a brand that sells computers and phones to my funeral home?” Believe it or not, there’s a lot the […]
Yesterday, I had the worst customer service experience I’ve ever had in my life. I was calling my cable company to setup my wireless Internet service, and after 3 hours of being told different things, being put on hold, and being hung up on, I decided I was done doing business with that company. […]
Let’s pretend for a minute that you want to lose weight. Which choice of action do you think would lead to success? a) Change your eating habits and start working out b) Do nothing and hope for the best I’m going to take a wild guess that you answered “a”. A wise man named Albert […]
“Well, their grandparents came to us, and their parents came to us, so when the need arises, they’ll come to us, too.” “Why brand ourselves or get out into the community, they know who we are and what we do. It’s just not important.” “All our marketing is word of mouth.” Any of these statements […]
The other day, something groundbreaking happened. My friend and I decided to catch a movie (since our Michigan summer weather hasn’t exactly been ideal lately). We wanted to look up movie times, so I immediately went to grab his old, clunky laptop. I took one look at this outdated thing and asked him “you’re going […]
When you see the word “cremation”, what thoughts come to mind? For most funeral directors I know, those thoughts are probably negative ones. But why is that? Why is it that after all of these years, “cremation” is frowned upon like a swear word, leaving an uncomfortable silence in any conversation it comes up in? […]
Getting your funeral home online is a HUGE accomplishment. Since 1 out of 5 funeral homes still don’t have a funeral home website, you deserve a pat on the back if your funeral home has a site. But – just because you have a website, it doesn’t mean that it’s helping your business. In fact, […]
It’s funny, when funeralOne gave me another guest blogging assignment, I was flattered. But given the topic (we determined it was, in a way, sort of a “Rah-Rah” piece on the funeral industry), I thought it’d be a good follow-up to my previous blog post on the bleak future prospects of funeral service. After reading […]
Funeral service is lucky. Why, you ask? Well, there are many reasons why it’s a good time to be a funeral director (if you’re innovative and open to change, of course). But most importantly, we’re lucky because we get to market our products and service to the best generation out there: the Baby Boomers. Boomers […]
If I had a nickel for every time I heard that funeral service is a relationship-based industry I would (of course) be a rich man! Our historical experience has shown that relationship building with our traditional communities has been effective, but I fear we have invested in those relationships at the expense of many others […]
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