Funeral Professionals: How to be a Hero in Your Community

It’s a bird; it’s a plane; it’s a … funeral professional?! When you think about the funeral profession, superheroes are the last thing on your mind, but I believe that anyone can be a hero, no matter what their job is. According to an inspiring guide to heroism I read recently, being a hero takes […]

10 Funeral Homes Putting the “Fun” Back in Funerals

When it comes to innovating the funeral industry, it isn’t easy to change a profession whose foundation is in tradition. But let’s be honest, during this time of change, we must be willing to evolve and change the way we work. In the last couple of years, I have found some pretty amazing people who […]

3 Questions That Will Transform Your Funerals

It’s not every day that families have to face the challenge of planning a funeral. And their knowledge of this process is often limited to what they learn from the media, online, or from the past experiences of friends and family. This puts the funeral professional in a unique position to not only help families […]

6 Ways Funeral Homes Can (And Will) Succeed

In a previous article Joe Joachim wrote called 5 Reasons Funeral Homes Fail, he points out the fact that 8 out of 10 businesses fail within the first 18 months. Some of the reasons he discussed for the failure of a firm included not providing unique value, having no interest in the customer experience or […]

The #1 Unexpected Thing That Will Make or Break Your Funeral Home

I’m a firm believer in supporting local businesses. And thanks to all of the new technology (and Internet) tools out there, it’s never been easier to attract new customers as easily as the “big guys” do. But recently, I’ve realized that many small businesses aren’t making it very easy for themselves to earn new customers. […]

What Does The Perfect Funeral Home Advertisement Look Like?

OK, someone needs to say it… most funeral home advertising sucks! Phew, glad I got that out. But seriously, funeral homes have a (well deserved) poor reputation when it comes to promoting their business. Whether its creating a bad advertisement that’s boring and depressing, or skipping out on marketing and advertising altogether, some funeral homes […]

5 Amazing Secrets Your Funeral Home Can Steal From Apple

I know what you’re thinking. Apple?  Really? You’re probably saying: “I’m dealing with the emotions of families who have lost loved ones and have truly major concerns on their minds!  How do I apply learnings from a brand that sells computers and phones to my funeral home?” Believe it or not, there’s a lot the […]

Why Every Funeral Home Should Publish Pricing On Their Website

Most business owners would agree that one of the most important pieces of information consumers want during the buying process is price. So why are funeral home owners refraining from putting their pricing on their website? Although I have heard numerous reasons why funeral service pricing should not be placed on your website, it has […]

I Believe in Cremation. Do You?

When you see the word “cremation”, what thoughts come to mind? For most funeral directors I know, those thoughts are probably negative ones. But why is that? Why is it that after all of these years, “cremation” is frowned upon like a swear word, leaving an uncomfortable silence in any conversation it comes up in? […]

6 Things That Make a Funeral Director Get Out of Bed Every Morning

It’s funny, when funeralOne gave me another guest blogging assignment, I was flattered. But given the topic (we determined it was, in a way, sort of a “Rah-Rah” piece on the funeral industry), I thought it’d be a good follow-up to my previous blog post on the bleak future prospects of funeral service. After reading […]