An engaging, invigorating and nonetheless entertaining controversy has begun! We started a series on Baby Boomers called “The Ugly Truth: Baby Boomers’ Thoughts on Funeral Service”. The response was SO overwhelming, we immediately followed up with a post on what the families of today actually expect in a funeral service – check out that blog post here. There is […]
It’s no secret, the demand for personalized funerals is exploding. And now that everyone says they are offering personalized services at their funeral home, I think the meaning of “personalization” has becomes muddled. In my opinion, a personalized service should celebrate or reflect the life in a way that’s meaningful to the loved one and […]
The Irish are well-known for their joy, belief in good luck, and uplifting spirits, especially when it comes to enjoying a party. With the excitement surrounding St. Patrick’s Day, we decided to share traditional Irish rites surrounding death and funerals. The most well-known is the Irish Wake. It used to be the custom in Celtic […]
In a recent blog post, The Ugly Truth: Baby Boomers’ Thoughts on Funeral Service, we learned how funeral service’s biggest demographic felt about funeral service. More importantly, we learned about their negative feelings towards traditional funeral services. After all of the discussion the blog post sparked, I thought it would be a good idea to […]
It’s nearly everyday that I preach about the importance of offering more than just a traditional funeral service. Most people in the funeral profession will tell you the same thing: Baby Boomers don’t want a traditional send off, they want a celebration of their life. But do you really understand why Baby Boomers don’t […]
When it comes to funeral personalization, doesn’t it seem like everyone thinks they’re offering unique and meaningful services? Sadly, that’s not the case. In fact, a study called “The Funeral of the Future” found that less than 5% of funerals were personalized in a meaningful way. It’s funny because many funeral directors will tell you […]
When it comes to innovating the funeral industry, it isn’t easy to change a profession whose foundation is in tradition. But let’s be honest, during this time of change, we must be willing to evolve and change the way we work. In the last couple of years, I have found some pretty amazing people who […]
I recently came across an article that surveyed Baby Boomers, asking them to select and submit images that represented their feelings about traditional funerals. The submissions were rather surprising. All of the images were oozing with dark colors and sorrow. One person even submitted a photograph of a shark to represent his anxiety and feelings […]
One of the biggest challenges of the funeral profession today is getting a competitive edge, especially in today’s changing times. Now more than ever, competition is fierce. In fact, in a recent study done called The State of Funeral Marketing, 40% of funeral professionals felt competition was their biggest challenge. The good news is […]
When you hear the word “innovation” you usually think of people and companies like Apple, Zappos, Mark Zuckerburg and Bill Gates. And when most people hear the words “funeral profession,” they don’t usually think innovation. Fortunately for us, those people are wrong. The truth is, innovation occurs all the time in this profession. And now […]
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