6 Ways To Establish Yourself As A Community Thought Leader


Establishing yourself as a thought leader among your community and your client families is the best word-of-mouth marketing you could do for your funeral firm to gain credibility, recognition and trust.

Here are some ways you can use your funeral firm’s website to establish yourself as a resource not just among your client families, but throughout your community.

6 Ways to Become a Community Thought Leader:

1. Position yourself as the grief expert in your community: It’s always a challenge to know the best way to help someone dealing with the loss of a loved one. But by utilizing your website as a resource for grief and healing solutions, you can position yourself as a grief expert, not just for your families, but in your community. Examples might include providing interactive grief videos that can be customized to meet the specific needs of an individual; daily email affirmations of hope and healing; or offering group grief support sessions held by a certified counselor.

2. Educate families and the community on the value of a funeral service: Today’s families don’t view funeral services as a necessary ritual like the more traditional families of the past used to. Use your website to demonstrate different funeral service options and ideas to educate families and the community on the value of a funeral service, and the role a service plays in helping the family and friends heal.

3. Provide the tools necessary to pre-arrange funeral services from your website: According to a study conducted by the Funeral & Memorial Information Council, 66% of individuals would pre-arrange their own funeral if able to. Providing interactive pre-planning tools on your funeral firm’s website allows families to easily arrange their funeral service completely online, from the comfort of their own home, while educating families on the many benefits of advance preparation.

4. Use educational videos and tutorials to connect with the community: Don’t just use your website to tell people about the services you offer, use your website to show them what a funeral can actually be. With an Educational Video Library, your funeral firm will not only stand out among the competition by demonstrating the unique services offered, but will also serve as an educational resource featuring how-to tutorials such as how to express sympathy, or how to write an obituary.

5. Show families how to honor and celebrate the life lived: Use interactive tools on your website like the Life Exploration tool to show families different ways to celebrate the life of their loved one in a unique and memorable way. By offering unique and personalized services such as Tribute Videos, Social Memorial Websites and Funeral Webcasting, you’re offering families a way to share the story of their loved one with fellow family, friends and the community.

6. Be the go-to resource for anything and everything funeral-related: There are a lot of questions that run through a person’s mind during their time of loss. Use your website as a central information hub for all things related to death and funeral services. Provide articles and educational resources covering things such as cremation and burial, funeral etiquette, and what to do when a death occurs.


What are some other things you’ve done to establish yourself as a thought leader in your community?

Kelly Murad


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