Funeral Marketing: 3 Benefits of Educating Families with Content
May 3rd, 2012
If there’s one thing I can’t stress enough to you, it’s how important educating your potential client families is to your funeral marketing efforts.
And I’m not talking about educating them with content about the history of your funeral firm, staff and your facilities. I’m talking about providing them with quality content that answers their questions and addresses their needs.
Only then can you effectively market your firm and position your funeral home as a community thought leader.
Here are 3 benefits of educating families with content:
1. Establishes Trust
It’s safe to say that a lot of the traffic you see on your website and in your funeral firm is potential client families looking for information about funeral services, pre-planning or grief support. Provide these families with content that not only answers their questions, but clearly differentiates their options and educates them on why your services are of value to them.
Think about it, if you provide your client families with content that helps them to make a decision or solve a problem, they’re going to look to you as the expert in your community and establish trust in your funeral firm. Ultimately, choosing your firm for their funeral service, pre-planning or grief and healing needs.
2. Builds a Relationship
When you provide your families with content that effectively communicates how your products and/or services can help them, they end up feeling more confident that they’re making an informed decision. And in the end, it’s the simple things like having peace of mind that will make a lasting impression on them.
By creating that trusted connection with your families, you can start building a long-term relationship with them. Your funeral firm becomes a valuable resource to them, and they will return to you next time they are in need of a funeral service, pre-planning or grief and healing support.
3. Generates Word-of-Mouth
If client families are finding your educational content valuable, you can almost guarantee they will be sharing it with others. And with statistics showing that 90% of consumers trust recommendations from people they know, that could mean an increase in the number of families your firm is currently attracting—even outside of your local community.
Thanks to the world of social media, you can extend your reach even further. The more content that gets shared through platforms like Facebook, Twitter and Google+, the more credible your funeral firm will become; not to mention the impact it will have on your website traffic.
Today, your client families are hungry for information when it comes to making any sort of purchase decision. Now is your chance to position your funeral firm as an expert in the community and teach them all they need to know about funeral services.
What are some of the benefits you’ve seen from educating potential client families with content? Please share your comments below! 🙂
That’s what I love about funeralOne. Innovative thinkers, supporting both funeral professionals and the beleaguered consumer faced with making at-need or pre-need plans – or struggling with post-need issues. Great job at presenting the benefits so clearly, Joe!
[…] your goals, delegate a person at your funeral home to manage your social media. Then, decide what types of content you want to post and create a social media plan or schedule that will help you stay on track. Once you’ve done all […]