Funeral Marketing: What Is A Tweet & Why Do I Care?


An Introduction to Popular Social Media Terms

By now, it should be pretty obvious to you that social media isn’t like the latest fashion trend—here today, gone tomorrow—it’s here to stay.

However, before you can even begin to consider implementing a social media strategy for your funeral home, you need to learn how to talk the talk, before you can walk the walk.

Here are some of the most popular social media terms and their definitions:

• Twitter twitter-social-media-terms

Twitter is a social networking platform that allows users to publicly send and read text-based posts of up to 140 characters long. Today, there are more than 100 million active users on Twitter, and about a fifth of those users are in the United States.

• Facebookfacebook-social-media-terms

Facebook is a social networking platform that connects people with friends, family and business associates. Facebook is currently the largest social network in the world with more than 800 million active users.

• LinkedInlinkedin-social-media-terms

LinkedIn is a business-oriented social networking website that allows members to create business contacts, search for jobs, and find potential clients. LinkedIn is the world’s largest professional network with more than 120 million members.

• Tweet

A message posted on Twitter that can only be 140 text characters or less (including spaces).

• Status Update

Also referred to as a “status”, a “status update” allows Facebook users to post a message to their Facebook Wall for their friends to see. In turn, friends can respond with their own comments, as well as clicking the “Like” button.

• Like

A “Like” is an action that can be made by a Facebook user to show positive feedback on users’ status updates, comments, photos, links, etc. The “Like” button can also be integrated on non-Facebook websites, allowing users to share content they find online by simply clicking the “Like” button and having it appear in their News Feed with a link back to the website it came from.

• Follower or Following

A “Follower” is anyone who subscribes to your “Tweets” on Twitter. “Following” is the act of subscribing to someone’s “Tweets” on Twitter.

• Friend or Friending

A “Friend” is anyone you’ve had some sort of interaction with and have agreed to “connect” with on Facebook. “Friending” is the act of sending someone a friend request on Facebook.

Remember, this is just an introduction! Although it’s great to start familiarizing yourself with social media, there’s a lot more to it than just knowing the definitions of popular terms and phrases.

Stay tuned for more tips on managing a social media strategy for your funeral home!

What are some other terms and/or phrases you’re interesting in learning about? Please share your comments, questions and suggestions below!

Kelly Murad


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