Proof That Your Families Are Online
November 17th, 2011
In my last post, SEO: What Is It? And Why Do I Care? I briefly talked about how your families are using the Internet to search for products, services and information. If I had to guess, I’d bet there are still a large number of funeral professionals who are still questioning whether or not your families are even online.
Well, I’m here to tell you that they are. In this post, I’m going to dig a little deeper and explain to you how your families have changed, and give you some hardcore facts to prove they ARE online.
Who are your client families?
It’s no secret that your client families have changed. Sure, they’re still friends and family members mourning the death of a loved one, but in today’s digital age, the way they seek information and make decisions has significantly changed.
But who are these decision-makers and information-seekers? None other than baby boomers…and they’re running the show!
What else would you expect from a group with a collective power of 76 million?
Proof that your families are online
Contrary to popular belief, baby boomers are online. And they are actually much more tech-savvy than people think, being among the earliest adopters of new technology.
According to a recent study by eMarketer, the baby boomer generation spends more time and money online than any other generation in the United States.
And to break that down into numbers…they’re responsible for an approximate annual online spending of $7 billion, and they’ve been known to spend up to 40 hours a month online.
What are they doing online?
Being known as the best educated and most sophisticated of purchasers, you can bet they are researching products, services and information, as well as comparison shopping. They’re reading blogs, customer testimonials, and seeking reviews on social networking sites.
Boomers now cite the Internet as the most important source of information when making purchasing decisions.
What does this mean for you?
Your website must differentiate your firm from the competition by providing an immediate and recognizable value that these boomers seek.
For tips on how to make your funeral home website rise above the online clutter, read What Families Want In A Funeral Home Website – Part 1
Do you still have doubts your families are online? I hope not, but as always, we welcome your comments, questions and feedback below!
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