Recently I’ve read several articles, seen countless videos and overheard numerous conversations questioning the value of the services provided by the funeral industry and the integrity of its professionals. Due to the emotional and taboo nature of our business, little is known about what it is that we actually do, why we do it, and […]
This article is going to be different from the typical posts you will find here. I’m not going to discuss how to attract baby boomers, create a more meaningful funeral, why you should serve cucumber water at visitations, create memorial videos reminiscent of the Harry Potter series, or the trials and tribulations of the funeral […]
This month, the funeralOne team was in New Orleans for ICCFA 2016! Throughout the 4 days of this exciting funeral conference, some of the most innovative people in our profession gathered together to share their views on the future of funerals. Unable to make it to ICCFA 2016? You’re in luck – we’re sharing some […]
So which was it? Did the egg produce the first chicken or did the chicken lay the first egg? Does the service create the opportunity for a funeral business or does the funeral business create the opportunity to serve? Stop and think for just a minute. Without the ministry, community outreach and the service to […]
When you create a business model for your organization, you spend a great deal of time looking at your customers, your value, your products, your strategies, etc. But what happens when your customers – and their needs – are changing? You might first think to put a BandAid on it, and offer up some products […]
Change. You can’t talk about much in the funeral profession without hearing that word. The way that we connect with families is changing. The way that families think of funeral service is changing. And even our age-old business model is changing. To some funeral professionals, the thought of change is scary, as is any notion […]
Funeral conventions are one of my favorite events in this profession… and it doesn’t get bigger or more exciting than the National Funeral Directors Association’s (NFDA) annual conference. It’s exciting and invigorating to walk around the trade show floor, seeing the latest and greatest funeral releases of the year. But my favorite part of the […]
I don’t know about you, but I’m constantly on the lookout for a magical, mind-blowing tool that will let me do all of the things on my wish list in one simple swoop. Answering emails, writing blog posts, updating social media… It’s not like I’m looking for the easy way out. I just have so […]
It’s no secret that the funeral profession is changing. We see it when speaking with funeral professionals and vendors, and even when speaking directly with families. The people that are walking through your funeral home doors have different feelings towards funerals than the families of 20, 10 and heck… even 5 years ago. But there […]
The funeral profession is a competitive business. You’re constantly competing with other local funeral homes for your families’ business, you’re competing with the market to bring your families value in an affordable way, and you’re competing with the ever-changing wants and needs of today’s families, which can can ultimately decide the future of the funeral […]
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